首页
登录
职称英语
Taste is such a subjective matter that we don’t usually conduct preference t
Taste is such a subjective matter that we don’t usually conduct preference t
游客
2024-02-03
5
管理
问题
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference, is that it’s one person’s opinion. But because the two big cola (可乐) companies—Coca-Cola and Pepsi Cola are marketed so aggressively, we’ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-Cola or Pepsi fans: Find your brand in a blind tasting.
We invited staff volunteers who had a strong liking for either Coca-Cola Classic (传统型) or Pepsi, Diet (低糖的) Coke, or Diet Pepsi. These were people who thought they’d have no trouble telling their brand from the other brand.
We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guess-work could have accomplished.
Getting all four samples right was a tough test, but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse—only 7 of 27 identified all four samples correctly.
While both groups did better than chance would predict, nearly half the participants in each group made the wrong choice two or more times. Two people go all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so fatigue, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price. [br] According to the passage the preference test was conducted in order to _____.
选项
A、find out the role taste preference plays in a person’s drinking
B、reveal which cola is more to the liking of the drinkers
C、show that a person’s opinion about taste is mere guess-work
D、compare the ability of the participants in choosing their drinks
答案
A
解析
第1段第3句提到,由于两大可乐公司的营销如此具有攻击性,我们不由想知道对味道的偏好在品牌忠诚度上起多大的作用,A与之相符。
转载请注明原文地址:https://tihaiku.com/zcyy/3417742.html
相关试题推荐
Differentthingsusuallystandfordifferentfeelings.Red,forexample,is
Differentthingsusuallystandfordifferentfeelings.Red,forexample,is
Differentthingsusuallystandfordifferentfeelings.Red,forexample,is
Differentthingsusuallystandfordifferentfeelings.Red,forexample,is
WhyIntegrityMattersWhatisIn
WhyIntegrityMattersWhatisIn
WhyIntegrityMattersWhatisIn
WhyIntegrityMattersWhatisIn
WhyIntegrityMattersWhatisIn
WhyIntegrityMattersWhatisIn
随机试题
在混凝土中掺入优质粉煤灰,可提高混凝土的什么性能?( )A.抗冻性 B.抗渗
锚杆为一根空杆,超声波传播能量损失大,接受的反射波振幅较小。()
肾气虚,封藏失职,冲任不固可导致的妇科疾病是A.产后发热 B.产后恶露不绝
以下哪项是清营汤证的发热特点A:骨蒸发热B:午后低热C:身热夜甚D:身热不
共用题干StudyConfirmsRedMeatLinkwithB
火灾报警控制系统当报备电故障时,应检查备用电池的连接接线。当备用电池连续工作时间
布雷斯悖论现象是指在一个交通网络上增加一条路段不仅没有减少交通延滞,反而使整个交
某房地产开发企业经过市场调研后,决定在全国多个城市开发供老年人居住的“银发公寓”
一患者下磨牙干髓治疗已3年。近3周咬物不适,喝热水有时痛,睡前自发钝痛。最应考虑
琥珀酸脱氢酶的辅酶是 A.NAD+ B.NADP+ C.FMN
最新回复
(
0
)