首页
登录
职称英语
When retailers want to entice customers to buy a particular product, they ty
When retailers want to entice customers to buy a particular product, they ty
游客
2024-02-01
5
管理
问题
When retailers want to entice customers to buy a particular product, they typically offer it at a discount. According to a new study to be published in The Journal of Marketing, they are missing a【C1】______.
A team of researchers, led by Akshay Rao of the University of Minnesota’s Carlson School of Management, looked at consumers’ attitudes to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are 【C2】______at fractions.
Consumers often 【C3】______to realise, for example, that a 50% increase in quantity is the same as a 33% discount in price. They overwhelmingly assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was【C4】______ in a bonus pack than when it carried an equivalent discount.
This numerical blind spot remains even when the deal clearly favor the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33% off the price. The discount is by far the better proposition, but the【C5】______clever students viewed them as equivalent.
Studies have shown other ways in which retailers can exploit consumers’ innumeracy. One is to confuse them with double discounting. People are more likely to see a【C6】______in a product that has been reduced by 20% , and then by an additional 25% , than one which has been bargain to an equivalent, one-off, 40%【C7】______.
Marketing types can draw lessons beyond just pricing, says Mr. Rao. When advertising a new car’s 【C8】______, for example, it is more【C9】______ to talk about the number of extra miles per gallon it does, rather than the equivalent percentage fall in fuel【C10】______ .
A) bargain I) paid
B) consumption J) persuading
C) convincing K) reduction
D) deduction L) straggle
E) doubtfully M) supposedly
F) efficiency N) trick
G) hopeless O) useless
H) afforded [br] 【C10】
选项
答案
B
解析
空格前是fall in fuel,故空格后为名词与fuel搭配做fall in的宾语。fuel consumption为固定表达方式,意为“耗油量”。故正确答案为B。
转载请注明原文地址:https://tihaiku.com/zcyy/3411764.html
相关试题推荐
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
[originaltext](1)It’sthemostprofitabletimeoftheyearforretailers,
[originaltext]Wasteproductsfromapopularalcoholicdrinkcouldbeusedi
[originaltext]TheAmericanPetProductsAssociationcarriesoutaNational
Whenretailerswanttoenticecustomerstobuyaparticularproduct,theyty
随机试题
HowtoMakePeacewithYourWorkloadA)Swamped(忙碌的),undertheg
Lackinginformationaboutenergyuse,peopletendtooverestimatetheamountof
[originaltext]CrudeoilfuturesinNewYorkclosedatanalltimehighTuesd
EconomizingofthePoorComprehendin
131;54 【考情点拨】本题考查了衰变过程中质量数守恒和电荷数守恒的知识点。 【应试指导】β衰变过程中质量数守恒和电荷数守恒。每发生一次β衰变,新核与旧
患者,男,31岁,交通事故后骨盆骨折,入院后早期护理应着重观察以下哪项并发症A.
气硬性胶凝材料只能在空气中硬化,也只能在空气中继续保持或发展其强度,如()
首席风险官应当向期货公司总经理、()和公司住所地中国证券监督管理委员会派出机构
下列哪一选项属于法院行政诉讼的受案范围? A.张某对劳动争议仲裁裁决不
投资项目决策分析与评价的基本要求包括贯彻落实科学发展观、资料数据准确可靠和()
最新回复
(
0
)