首页
登录
职称英语
When retailers want to entice customers to buy a particular product, they ty
When retailers want to entice customers to buy a particular product, they ty
游客
2024-02-01
2
管理
问题
When retailers want to entice customers to buy a particular product, they typically offer it at a discount. According to a new study to be published in The Journal of Marketing, they are missing a【C1】______.
A team of researchers, led by Akshay Rao of the University of Minnesota’s Carlson School of Management, looked at consumers’ attitudes to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are 【C2】______at fractions.
Consumers often 【C3】______to realise, for example, that a 50% increase in quantity is the same as a 33% discount in price. They overwhelmingly assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was【C4】______ in a bonus pack than when it carried an equivalent discount.
This numerical blind spot remains even when the deal clearly favor the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33% off the price. The discount is by far the better proposition, but the【C5】______clever students viewed them as equivalent.
Studies have shown other ways in which retailers can exploit consumers’ innumeracy. One is to confuse them with double discounting. People are more likely to see a【C6】______in a product that has been reduced by 20% , and then by an additional 25% , than one which has been bargain to an equivalent, one-off, 40%【C7】______.
Marketing types can draw lessons beyond just pricing, says Mr. Rao. When advertising a new car’s 【C8】______, for example, it is more【C9】______ to talk about the number of extra miles per gallon it does, rather than the equivalent percentage fall in fuel【C10】______ .
A) bargain I) paid
B) consumption J) persuading
C) convincing K) reduction
D) deduction L) straggle
E) doubtfully M) supposedly
F) efficiency N) trick
G) hopeless O) useless
H) afforded [br] 【C8】
选项
答案
F
解析
空格前是car’s,因此需填入名词。本句指的是“新车的效率、性能”,故正确答案为F。
转载请注明原文地址:https://tihaiku.com/zcyy/3411762.html
相关试题推荐
杭州特产众多,其中以丝绸和茶叶最受欢迎。Hangzhouboastsnumerousspeciallocalproducts,amongwhich
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
Ironproductionwasrevolutionizedintheearlyeighteenthcenturywhencoke
Ironproductionwasrevolutionizedintheearlyeighteenthcenturywhencoke
Ironproductionwasrevolutionizedintheearlyeighteenthcenturywhencoke
[originaltext]BANGKOK-ThailandisAsia’sbiggestproductionbaseforpirat
随机试题
Foryearsnow,theworld’sfastesttrains,operatinginJapanandFrance,ha
TheWorldinaGlass:SixDrinksThatChangedHistoryTomStan
傣族的泼水节(Water-SplashingFestival)是在四月十三至十五号,这三天也是他们族的新年节日。傣族的节庆活动一共分三个层次,一天一个
ShoppinghabitsintheUnitedStateshavechangedgreatlyinthelastquarte
( )是通过寻找与评估对象相类似的资产的市场价格以及该资产的收益来倒求折现率。
2016年全国餐饮收入35799亿元,同比增长10.8%,餐饮收入占社会消费品零
Thechangeinthatvillagewasmiraculou
患者注射青霉素过程中,自觉头晕、胸闷,面色苍白,脉细弱,血压下降,应立即注射的药
( )属于外部招募方法。A.发布广告 B.校园招聘 C.借助中介
(2021年真题)商业银行代理理财产品销售应遵循的原则有().A.避免利益
最新回复
(
0
)