首页
登录
职称英语
When retailers want to entice customers to buy a particular product, they ty
When retailers want to entice customers to buy a particular product, they ty
游客
2024-02-01
3
管理
问题
When retailers want to entice customers to buy a particular product, they typically offer it at a discount. According to a new study to be published in The Journal of Marketing, they are missing a【C1】______.
A team of researchers, led by Akshay Rao of the University of Minnesota’s Carlson School of Management, looked at consumers’ attitudes to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are 【C2】______at fractions.
Consumers often 【C3】______to realise, for example, that a 50% increase in quantity is the same as a 33% discount in price. They overwhelmingly assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was【C4】______ in a bonus pack than when it carried an equivalent discount.
This numerical blind spot remains even when the deal clearly favor the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33% off the price. The discount is by far the better proposition, but the【C5】______clever students viewed them as equivalent.
Studies have shown other ways in which retailers can exploit consumers’ innumeracy. One is to confuse them with double discounting. People are more likely to see a【C6】______in a product that has been reduced by 20% , and then by an additional 25% , than one which has been bargain to an equivalent, one-off, 40%【C7】______.
Marketing types can draw lessons beyond just pricing, says Mr. Rao. When advertising a new car’s 【C8】______, for example, it is more【C9】______ to talk about the number of extra miles per gallon it does, rather than the equivalent percentage fall in fuel【C10】______ .
A) bargain I) paid
B) consumption J) persuading
C) convincing K) reduction
D) deduction L) straggle
E) doubtfully M) supposedly
F) efficiency N) trick
G) hopeless O) useless
H) afforded [br] 【C7】
选项
答案
D
解析
空格前为40%,所以空格应填入名词。给出的名词中reduction意为“下降”;deduction意为“扣除”。本句指的是六折,故正确答案为D。
转载请注明原文地址:https://tihaiku.com/zcyy/3411761.html
相关试题推荐
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
[originaltext](1)It’sthemostprofitabletimeoftheyearforretailers,
[originaltext](1)It’sthemostprofitabletimeoftheyearforretailers,
[originaltext]TheAmericanPetProductsAssociationcarriesoutaNational
Whenretailerswanttoenticecustomerstobuyaparticularproduct,theyty
随机试题
Ascientistwhodoesresearchineconomicpsychologyandwhowantstopredi
在CPPI保本策略中,投资组合现时净值超过价值底线的数额(安全垫)是风险投资(
蜜丸的制备A.以蜂蜜为黏合剂 B.以炼蜜和水一定比例为黏合剂 C.以米糊或面
为验证一种治疗高血压的新药疗效如何,临床医生给100位高血压患者使用该药物。有
人体在遇到寒冷时会触发一系列生理机制来应对,下列说法错误的是:A.发抖是通过骨骼
下列分子中,属于极性分子的是:
公司制期货交易所独立董事由中国证监会提名,()通过。A.会员大会 B.理事会
通常情况下,满足“非本意”、“外来的”和“突然的”三个要素的“意外”所造成的伤害
相关成本是指与决策相关的成本。下列各项成本中,属于相关成本的有()。A.机会成本
个人银行结算账户是指存款人凭借个人身份证件以自然人名称开立的银行结算账户。()
最新回复
(
0
)