首页
登录
职称英语
The rise of multinational corporations (跨国公司), global marketing, new communi
The rise of multinational corporations (跨国公司), global marketing, new communi
游客
2024-01-31
32
管理
问题
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign. [br] The word "provincial" (Line 2, Para. 3) most probably means "_____".
选项
A、limited in outlook
B、like people from the provinces
C、rigid in thinking
D、interested in world financial affairs
答案
A
解析
词义理解题。provincial是province"省;区域;范围"的派生词,可见它与“区域性的、一定范围的”的意思有关。文中提到美国人相当provincial,更关心的是本地的事情,因此provincial的意思与A最为接近。
转载请注明原文地址:https://tihaiku.com/zcyy/3408320.html
相关试题推荐
香港是坐落于中国南端的一个弹丸小岛,150多年前,还被形容为“荒芜之地”(barrenrock)。优越的战略位置、通讯条件(communication
GPSA)TheGlobalPositioningSystemisaspace-basedtriangulationsyste
GPSA)TheGlobalPositioningSystemisaspace-basedtriangulationsyste
GPSA)TheGlobalPositioningSystemisaspace-basedtriangulationsyste
GPSA)TheGlobalPositioningSystemisaspace-basedtriangulationsyste
GPSA)TheGlobalPositioningSystemisaspace-basedtriangulationsyste
Thecommunicationsexplosionisonthescaleoftherail,automobileortele
Thecommunicationsexplosionisonthescaleoftherail,automobileortele
Thecommunicationsexplosionisonthescaleoftherail,automobileortele
Theriseofmultinationalcorporations(跨国公司),globalmarketing,newcommunic
随机试题
[originaltext](23)Competitivevideogaming—knownase-sports—shouldbein
[originaltext]M:Wouldyouliketotakeabreakandgetasoda?Wehavehadal
[originaltext]W:Thisfoodisterrible.Ican’tevenfinishmydinner.M:Ikno
孕妇,28岁,G2P0,36周妊娠,重度子痫前期。摔倒3h后自觉下腹不适,有少量
在项目管理中,根据可能的项目或环境变量的变化,以及他们与其他变量之间的关系,采用
以下不是高分子溶液的性质的是A.胶凝性 B.表面活性 C.黏度 D.渗透压
下列诗人中,以边塞诗著称于世的是( )。A.曹操 B.岑参 C.李白 D
亚洲最早获得诺贝尔文学奖的作家是:A.纪伯伦 B.泰戈尔 C.村上春树 D
期货从业人员应当履行保密义务,但例外情形包括( )。A.国家司法部门按照有关规
(2015年真题)下列属于视同提供应税服务的有()。A.为本单位员工无偿提供搬
最新回复
(
0
)