首页
登录
职称英语
The rise of multinational corporations (跨国公司), global marketing, new communi
The rise of multinational corporations (跨国公司), global marketing, new communi
游客
2024-01-31
23
管理
问题
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign. [br] London could soon replace New York as the center of PR because _____.
选项
A、British companies are more ambitious than U.S. companies
B、British companies place more importance on PR than U.S. companies
C、British companies are heavily involved in planning activities
D、four of the world’s top public relations agencies are British-owned
答案
B
解析
事实细节题。第2段最后两句提到,最近的研究调查发现,英国有超过一半的公司将PR作为其公司的计划活动的一部分,而美国只有三分之一的公司这样做,不久伦敦将取代纽约成为PR的中心。因此B为正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3408319.html
相关试题推荐
[originaltext]Singaporehastopped131citiesgloballytobecometheworld’
GPSA)TheGlobalPositioningSystemisa.space-basedtriangulationsys
GPSA)TheGlobalPositioningSystemisa.space-basedtriangulationsys
GPSA)TheGlobalPositioningSystemisa.space-basedtriangulationsys
GPSA)TheGlobalPositioningSystemisa.space-basedtriangulationsys
Theriseofmultinationalcorporations(跨国公司),globalmarketing,newcommuni
Theriseofmultinationalcorporations(跨国公司),globalmarketing,newcommuni
Theriseofmultinationalcorporations(跨国公司),globalmarketing,newcommuni
TheTelecommunicationsRevolutionA)Atransformationisoccu
TheTelecommunicationsRevolutionA)Atransformationisoccu
随机试题
Jimmyearnshislivingby______worksofartinthemuseum.A、recoveringB、restori
HowtoEatWellA)WhydosomanyAmericanseattonso
专家表示,从开学第一天起,学生就该把大学看作职业生涯的开始,想想自己未来毕业时需要的技能,然后每年都学习一些,今后才能更容易地找到工作。Accordingto
PASSAGETWO[br]Whatdoesthephrase"alevelplayingfield"inParagraph6mea
网络设计过程包括逻辑网络设计和物理网络设计两个阶段,各个阶段都要产生相应的文档,
下列名称不是国际基本单位的是()A.秒 B.千克 C.米 D.牛
1998-9.寒邪致病,症见肢体屈伸不利,是由于 A.寒为阴邪,易伤阳气B
A.寒者热之 B.热者寒之 C.阴阳双补 D.阳病治阴 E.阴病治阳阴偏
用于管道内的灭菌消毒的给水处理设备是()。A.电子水处理器 B.水质净化器
编制资产负债表时,需根据有关总账科目期末余额分析,计算填列的项目有()。A、货币
最新回复
(
0
)