首页
登录
职称英语
The rise of multinational corporations (跨国公司), global marketing, new communi
The rise of multinational corporations (跨国公司), global marketing, new communi
游客
2024-02-03
24
管理
问题
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign. [br] What lesson might the PR industry take from Ted Turner of CNN?
选项
A、American PR companies should be more mternationally-minded.
B、The American PR industry should develop global communications technologies.
C、People working in PR should be more fluent in foreign languages.
D、People involved in PR should avoid using the word "foreign".
答案
A
解析
事实细节题。文章最后两句提到,特纳宣称在CNN的新闻广播中“foreign”一词将不再被使用,全球化的通讯已经使得世界各国相互依靠,从而不再需要"foreign"这类东西,也就是说所有人都应当具有国际观念,因此A为正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3417406.html
相关试题推荐
Globalwarmingisatrendtowardwarmerconditionsaroundtheworld.Partof
Globalwarmingisatrendtowardwarmerconditionsaroundtheworld.Partof
Globalwarmingisatrendtowardwarmerconditionsaroundtheworld.Partof
Globalwarmingisatrendtowardwarmerconditionsaroundtheworld.Partof
Globalwarmingisatrendtowardwarmerconditionsaroundtheworld.Partof
Globalwarmingisatrendtowardwarmerconditionsaroundtheworld.Partof
Globalwarmingisatrendtowardwarmerconditionsaroundtheworld.Partof
Don’tSayIt’sGlobalWarmingA)AsTexasendurestheslow,a
Don’tSayIt’sGlobalWarmingA)AsTexasendurestheslow,a
Don’tSayIt’sGlobalWarmingA)AsTexasendurestheslow,a
随机试题
Bytheendoflastweek,611peoplefrom49countries______toattendthemeeting
Wethoughtthatheisa(journal)______,butheactuallyisawriter.journalist
Sportsisoneoftheworld’slargestindustries,andmostathletesareprofe
AlloverEurope,andinNorthAmerica,there’relakesandforestswhichared
[originaltext]JoeSmithhadbeenbroughtupinanorphanage.Heenviedpeop
马老师上课的时候,不论同学回答的问题对还是错,他都会说好好好,你怎么看?
天然饱和黏土厚20m,位于两层砂之间,在大面积均布荷载作用下达到最终沉降量的时间
南方电子电气有限公司(建设单位)新建液晶屏(LCD)生产车间,其生产线由建设单位
小张每连续工作5天后休息3天,小周每连续工作7天后休息5天。假如3月1日两人都休
帷幕灌浆施工过程中,下列情况不得改变浆液浓度的是()。A.当某一比级浆液的注入
最新回复
(
0
)