首页
登录
职称英语
If you’re like most people, you’re way too smart for advertising. You skip r
If you’re like most people, you’re way too smart for advertising. You skip r
游客
2024-01-30
50
管理
问题
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online and leave the room during TV commercials.
That, at least, is what we tell ourselves. But what we tell ourselves is wrong. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom—author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney—is correct, trying to tune this stuff out is about to get a whole lot harder.
Lindstrom is a practitioner of neuromarketing(神经营销学)research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity, sweat responses and movements in face muscles, all of which are markers of emotion. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it. Historically, ads have relied on slogans to catch our ear, largely ignoring everyday sounds—a baby laughing and other noises our bodies can’t help paying attention to. Weave this stuff into an ad campaign, and we may be powerless to resist it.
To figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald’s wide-spread "I’m Lovin’ It" slogan to cigarettes being lit. The sound that blew the doors Off all the rest—both in terms of interest and positive feelings-was a baby giggling. The other high-ranking sounds were less original but still powerful. The sound of a vibrating cell phone was Lindstrom’s second-place finisher. Others that followed were an ATM distributing cash and a soda being burst open and poured.
In all of these cases, it didn’t take an advertiser to invent the sounds, combine them with meaning and then play them over and over until the subjects being part of them. Rather, the sounds already had meaning and thus fueled a series of reactions: hunger, thirst, happy expectation. [br] It is pointed out by Lindstrom that advertisers should______.
选项
A、rely more on everyday sounds
B、rely more on neuromarketing
C、rely less on slogans
D、rely less on sight effect
答案
A
解析
根据第3段倒数第2句中的largely ignoring everyday sounds表明Lindstrom认为everyday sounds不应被忽视,应多运用到广告中去,由此可见,本题应选A。
转载请注明原文地址:https://tihaiku.com/zcyy/3405858.html
相关试题推荐
[originaltext]Fivechildrenareamong11peoplewhodrownedafteramigrant
[originaltext]Fivechildrenareamong11peoplewhodrownedafteramigrant
[originaltext]Everyday,peoplecomeintocontactwiththousandsofchemica
[originaltext]Everyday,peoplecomeintocontactwiththousandsofchemica
[originaltext](5)ThedryconditionsinCaliforniaaregoodforpeoplewho
[originaltext](5)ThedryconditionsinCaliforniaaregoodforpeoplewho
Britishairisfarcleanerthanitwasafewdecadesago.Fewerpeopleusec
Britishairisfarcleanerthanitwasafewdecadesago.Fewerpeopleusec
人们一边赏月,一边吃月饼。Peopleeatmooncakeswhiletheyareenjoyingthemoon.中文原句中,结构“一边……
智能手机日益渗入人们的生活。Smartphoneincreasinglypenetratesintopeople’slives.
随机试题
Mountingevidenceshowsthatbehavioral-activation(BA)therapyisjustasef
DesigntheProspectivePatientRoomA)There’sverylittlet
设函数f(x)在x=a的某个邻域内连续,且f(a)为其极大值,则存在δ>0,当x
下列()不属于施工项目经理部的工作内容。A.对进人项目的资源和生产要素进行优化配
坝址选择主要是根据地形、地质、施工、征地移民、建筑材料及综合效益等条件,初选几个
The____isageneraldescriptionofthe
患者,女,30岁。怕热、多汗、饮食量增加一月,自称体重显著下降,排便次数增加,夜
某运维人员在夜巡时发现干式电抗器出现突发性声音的异常现象,为了保证自己的安全赶紧
人脸识别是利用可见光________人脸图像信息,不同于指纹识别或虹膜识别,后两
根据《建筑工程工程量清单计价规范》(GBT50500-2013),下列关于压型钢
最新回复
(
0
)