首页
登录
职称英语
Over the past decade, the environmental movement has exploded onto the mind o
Over the past decade, the environmental movement has exploded onto the mind o
游客
2024-01-29
8
管理
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts.
Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green." Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly, " "biodegradable, " and "recycled."According to the state’s court, "California seeks to guard against potentially specious: claims or ecological puffery(吹捧)about products with minimal environmental attributes. "Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’ s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ ve now entered green advertising’ s third wave, where environmental concern is now part of the mainstream. [br] What were some early problems with Green advertisements?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often deceptive.
答案
D
解析
细节题。短文第二段指出consumers realized that some companies made false claims and exploited the movement,即很多公司都利用环保运动发布虚假声明。由此可知,早期的绿色广告都具有欺骗性。故选项D正确。
转载请注明原文地址:https://tihaiku.com/zcyy/3402792.html
相关试题推荐
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowt
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowt
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowt
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowt
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowt
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowt
[originaltext]Inthenextfewdecades,peoplearegoingtotravelverydiff
[originaltext]Overthepastdecade,NewYork’smostpopulousmarketplaceha
InAugust,environmentalistsinthePhilippinesvandalized(肆意破坏)afieldofGo
InAugust,environmentalistsinthePhilippinesvandalized(肆意破坏)afieldofGo
随机试题
[originaltext]M:Helen,canIhavealookatyournewspaper?W:Sure,goahead.
It’sagoodideatoapplysunscreenbeforeheadingtothebeachifyoudon’t
C考察旋度的计算。
某装备制造厂2019年拥有货车3辆,每辆货车的整备质量均为1.499吨;挂车1辆
由于新技术的发展,使得新设备在运营费用上低于老设备所带来的超额成本称为( )。A
下列关于债券提前偿还的表述中,正确的有( )。A.具有提前偿还条款的债券可使企
A.肺气肿 B.肺不张 C.黏液嵌塞征 D.阻塞性肺炎 E.肺门区及纵隔
女用避孕药作用机制不含A.减少精子数量B.改变子宫内膜结构C.改变宫颈黏液性质D
幼儿记忆的主要特点有( )A.无意识记占主导地位,有意识记较为薄弱 B.容易
根据《环境影响评价公众参与暂行办法》,下列说法中,错误的是( )。A.建设单位
最新回复
(
0
)