首页
登录
职称英语
Picture this: You’re at a movie theater food stand loading up on snacks. You
Picture this: You’re at a movie theater food stand loading up on snacks. You
游客
2024-01-23
25
管理
问题
Picture this: You’re at a movie theater food stand loading up on snacks. You have a choice of a small, medium or large soda. The small is $ 3.50 and the large is $ 5.50. It’s a tough decision: The small size may not last you through the whole movie, but $ 5.50 for some sugary drink seems ridiculous. But there’s a third option, a medium soda for $ 5.25. Medium may be the perfect amount of soda for you, but the large is only a quarter more. If you’re like most people, you end up buying the large (and taking a bathroom break midshow).
If you’re wondering who would buy the medium soda, the answer is almost no one. In fact, there’s a good chance the marketing department purposely priced the medium soda as a decoy (诱饵), making you more likely to buy the large soda rather than the small.
I have written about this peculiarity in human nature before with my friend Dan Ariely, who studied this phenomenon extensively after noticing pricing for subscriptions (订阅) to The Economist. The digital subscription was $ 59, the print subscription was $ 125, and the print plus digital subscription was also $ 125. No one in their right mind would buy the print subscription when you could get digital as well for the same price, so why was it even an option? Ariely ran an experiment and found that when only the two "real" choices were offered, more people chose the less-expensive digital subscription. But the addition of the bad option made people much more likely to choose the more expensive print plus digital option.
Brain scientists call this effect "asymmetric dominance" and it means that people gravitate toward the choice nearest a clearly inferior option. Marketing professors call it the decoy effect, which is certainly easier to remember. Lucky for consumers, almost no one in the business community understands it.
The decoy effect works because of the way our brains assign value when making choices. Value is almost never absolute; rather, we decide an object’s value relative to our other choices. If more options are introduced, the value equation changes. [br] Why does the author ask us to imagine buying food in the movie theater?
选项
A、To illustrate people’s peculiar shopping behavior.
B、To illustrate the increasing variety of snacks there.
C、To show how hard it can be to choose a drink there.
D、To show how popular snacks are among movie fans.
答案
A
解析
推理判断题。定位段描写了一个场景:人们在电影院购买汽水时,一般都会选择比中杯稍贵的大杯;第二段接着分析中杯的汽水很可能是营销人员的诱饵,引诱你买大杯汽水;第三段提到作者和朋友对人性的这种独特性行为进行过研究。由此可知,作者让我们想象在电影院买食物是为了引出人们一种独特的购物行为,故答案为A)“以说明人们独特的购物行为”。
转载请注明原文地址:https://tihaiku.com/zcyy/3388551.html
相关试题推荐
Writeashortessaybasedonthepicturebelow.Youshouldstartyouressaywith
Picturethis:You’reatamovietheaterfoodstandloadinguponsnacks.You
Picturethis:You’reatamovietheaterfoodstandloadinguponsnacks.You
Forthispart,youareallowed30minutestowriteanessaybasedonthepicture
Forthispart,youareallowed30minutestowriteanessaybasedonthepicture
Forthispart,youareallowed30minutestowriteanessaybasedonthepicture
Writeashortessaybasedonthepicturebelow.Youshouldstartyouressaywith
Hometheatersystemsarerevolutionizingthemoviescenebyhelpingcons
Hometheatersystemsarerevolutionizingthemoviescenebyhelpingcons
Hometheatersystemsarerevolutionizingthemoviescenebyhelpingcons
随机试题
[audioFiles]audio_eusz200712_001(20091)[/audioFiles]A、Toprotectherfromgetti
TheAmericanideaofrespectinghumanrightscamefromseveralsources.Fir
习近平总书记在文艺工作座谈会上的讲话提出在社会主义核心价值观中,最深层、最根本、
()属于反向市场。A、期货价格高于现货价格 B、期货价格低于现货价格 C、
主要功能是教育培养人才的组织是A药学教育和科研组织 B事业性药房组织 C药事
企业在成立初期,培训力量应集中于( )。A.组建管理团队 B.提高创业者的营
期货交易的当日收盘价格即为当日结算价。()
波形和频率等物理学特性影响。下列匹配中错误的包括()。多选A.响度一振幅
能诱导UDP-葡萄糖羧基转移酶合成从而减轻黄疸的药物是A.阿司匹林 B.青霉素
在建设工程施工过程中,因施工单位原因造成实际进度拖延,监理工程师确认施工单位修改
最新回复
(
0
)