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  3. PepsiCo is to spend billions of dollars to develop drinks and snacks and

PepsiCo is to spend billions of dollars to develop drinks and snacks and

游客2024-01-22  39
问题         PepsiCo is to spend billions of dollars to develop drinks and snacks and reformulate existing ones with lower sugar, salt and fat, as consumers demand healthier options and regulatory pressure intensifies amid an obesity epidemic (流行病).
        The maker of Mountain Dew and Gatorade has been one of the earlier movers in the industry to offer products with reduced levels of unhealthy ingredients—PepsiCo claims a packet of its chips now contains less salt than a slice of white bread. However, its new 10-year plan makes clear it believes it still has a long way to go.
        Shifting eating habits, including a sharp drop in consumption of sparkling drinks, have forced radical change on the industry. But those shifts have yet to be reflected in record obesity levels, which stand at 36.5% overall in the US.
        Indra Nooyi, PepsiCo chairman, said the plan to make its products healthier was important for the company’s growth. But on the subject of obesity, she pointed out that consumers’ lifestyles have changed significantly, with many people being more sedentary (久坐不动的) not least because more time is spent in front of computers. She said PepsiCo’s contribution was to produce healthier snacks that still tasted good.
        "Society has to change its habits," she added. "We can’t do much to alter sedentary lifestyles, but we can provide consumers with great-tasting products, low in salt, sugar and fat. In the past we had to have a taste trade-off. But we’re breaking that trade-off."
        PepsiCo’s plan for its foods and drinks is based on guidelines from the World Health Organisation, which last week backed using taxes on sparkling drinks to reduce sugar consumption. Initiatives also include efforts to reduce its environmental impact, water consumption and materials used in packaging by 2025.
        PepsiCo did not say exactly how much it planned to invest to reach its goals. However, Dr Mehmood Khan, chief scientific officer, said the company had doubled research and development spending in the past five years and was "committed to sustaining investment", adding that companies cannot cost-cut their way to increasing sales. PepsiCo’s research and development budget in 2015 was $754 million. [br] Why is PepsiCo making a policy change?
选项 A、To win support from the federal government.
B、To be more competitive in the global market.
C、To satisfy the growing needs for healthy foods.
D、To invest more wisely in the soft drink industry.
答案 C
解析 推理判断题。由题干中的关键词和题文同序原则定位到第一段。定位段指出，在肥胖流行病的肆虐之下，消费者要求更健康的食品，监管压力也与日俱增，因此百事公司计划斥资数十亿美元开发饮料和零食，同时现有的产品也改用低糖、低盐和低脂的配方。由此可知，百事公司改变策略是为了满足消费者对健康食品的需求，故答案为C。
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