首页
登录
职称英语
If you’re like most people, you’re way too smart for advertising. You skip r
If you’re like most people, you’re way too smart for advertising. You skip r
游客
2024-01-21
9
管理
问题
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online and leave the room during TV commercials.
That, at least, is what we tell ourselves. But what we tell ourselves is wrong. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom—author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney—is correct, trying to tune this stuff out is about to get a whole lot harder.
Lindstrom is a practitioner of neuromarketing (神经营销学) research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity, sweat responses and movements in face muscles, all of which are markers of emotion. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it. Historically, ads have relied on slogans to catch our ear, largely ignoring everyday sounds—a baby laughing and other noises our bodies can’t help paying attention to. Weave this stuff into an ad campaign, and we may be powerless to resist it.
To figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald’s wide-spread "I’m Lovin’ It" slogan to cigarettes being lit. The sound that blew the doors off all the rest—both in terms of interest and positive feelings-was a baby giggling. The other high-ranking sounds were less original but still powerful. The sound of a vibrating cell phone was Lindstrom’s second-place finisher. Others that followed were an ATM distributing cash and a soda being burst open and poured.
In all of these cases, it didn’t take an advertiser to invent the sounds, combine them with meaning and then play them over and over until the subjects being part of them. Rather, the sounds already had meaning and thus fueled a series of reactions: hunger, thirst, happy expectation. [br] It is found by Lindstrom that a baby giggling is ________.
选项
A、the most touching
B、the most familiar
C、the most impressive
D、the most distinctive
答案
C
解析
从第4段第1句的most appeals和第3句的other high-ranking sounds were less…等可以推断a baby giggling是最能吸引人注意的声音,即“让人印象最深刻的”,因此,本题应选C。原文第4段的第1句表明在该段Lindstrom要计论的是“最能吸引人的”声音,其他选项都与这个主题相去甚远。
转载请注明原文地址:https://tihaiku.com/zcyy/3381463.html
相关试题推荐
SevenStepstoaMoreFulfillingJobA)Manypeopletodayfin
SevenStepstoaMoreFulfillingJobA)Manypeopletodayfin
SevenStepstoaMoreFulfillingJobA)Manypeopletodayfin
SevenStepstoaMoreFulfillingJobA)Manypeopletodayfin
SevenStepstoaMoreFulfillingJobA)Manypeopletodayfin
PromoteLearningSkillsforYoungPeopleandAdultsA)Thisgoalplacesth
PromoteLearningSkillsforYoungPeopleandAdultsA)Thisgoalplacesth
PromoteLearningSkillsforYoungPeopleandAdultsA)Thisgoalplacesth
PromoteLearningSkillsforYoungPeopleandAdultsA)Thisgoalplacesth
PromoteLearningSkillsforYoungPeopleandAdultsA)Thisgoalplacesth
随机试题
Mymotherdidn’tknow______(该责怪谁忘了关自来水).whotoblamefortherunningtap
[audioFiles]audio_ezfm_0221(20105)[/audioFiles]
确定重点书的主编时,要着重考虑( )等。A.主编或者其所在单位的经济实力 B
号称世界七大奇迹之一的空中花园建于何处?( )A.伊朗 B.巴比伦 C.印
谈话法可分为两种即()。 A.复习谈话 B.总结谈话 C.引导谈话
账户存续期间证券公司营业部应每()年对自然人客户信息进行一次全面核查。A.1
以下关于肩髃穴主治作用的叙述,正确的是A.痢疾、便秘 B.瘾疹、瘰疬 C.发
()是指在理财规划服务中,金融机构或理财师一般不涉及客户财务资源的具体操作,只提
商业银行对于销售的非保本浮动收益理财计划,风险提示的内容应至少包括()。A.本理
(2016年真题)根据《通用安装工程工程量计算规范》(GB50856—2013)
最新回复
(
0
)