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  3. Levi Strauss persuaded the court that, by selling its jeans cheaply alongside so

Levi Strauss persuaded the court that, by selling its jeans cheaply alongside so

游客2024-01-02  52
问题 Levi Strauss persuaded the court that, by selling its jeans cheaply alongside soap powder and bananas, Tesco (乐购超市) was destroying the image and so the value of its brands — which could only lead to less innovation and, in the long run, would reduce consumer choice.
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答案 李维-施特劳斯使法庭相信乐购超市把李维斯品牌的牛仔裤同肥皂粉和香蕉放在一起廉价出售，这一做法有损李维斯的品牌形象，损坏了其品牌价值，最后只能导致品牌缺乏创新，从长远来说，减少消费者的选择。
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