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Using novel concepts previously unknown in commercial advertising, the________ad
Using novel concepts previously unknown in commercial advertising, the________ad
游客
2023-12-31
30
管理
问题
Using novel concepts previously unknown in commercial advertising, the________advertising campaign broke new ground in the field of marketing.
选项
A、initiative
B、innovative
C、impending
D、imitative
答案
B
解析
本题考点是同义词复现。本句为简单句,using…advertising是现在分词短语作状语,其逻辑主语与句子的主语一致。逻辑主语使用的概念是novel(新颖的)和previously unknown(前所未见的),则题空部分(主句主语)的语义须与之相似,A选项initiative是名词,意为“倡议,主动权”;B选项innovative是形容词,意为“革新的,创新的”;C选项impending是形容词,意为“即将发生的,迫切的”;D选项imitative是形容词,意为“模仿的,效仿的”。故B选项正确。本句大意为:本次创新广告活动在商业广告中使用了前所未有的新概念,因而在营销领域开辟了新天地。
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