首页
登录
职称英语
1 The majority of advertising used to be aimed at the traditional family: breadw
1 The majority of advertising used to be aimed at the traditional family: breadw
游客
2024-01-02
18
管理
问题
1 The majority of advertising used to be aimed at the traditional family: breadwinner father, non-working mother, and two children. However, if advertisers still focused on that segment of the population, they would put themselves out of business. Only about ten percent of American families fit the stereotype, and households with working mothers and singles are on the rise. If advertising is to be successful, it has to identify the potential users of a product and aim its message toward that group.
2 An advertising agency can decide on the best way of reaching potential buyers only if it conducts market research to understand who they are. Are they homemakers or professional people? Are they young or old? Do they live in the city, the country, or the suburbs? Unless the agency obtains detailed data and marketing expertise, the advertising campaign will face failure. [br] Which sentence below best expresses the essential information in the highlighted sentence in paragraph 2?
选项
A、Before doing any research, advertisers must decide who the buyers are.
B、The best way to reach potential buyers is to find out where they live and work.
C、Advertisers must know their potential buyers in order to reach them effectively.
D、There are many creative ways for conveying a message to potential buyers.
答案
C
解析
Advertisers must know their potential buyers... is a paraphrase of ...only if it conducts market research to understand who they are. ...in order to reach them effectively is a paraphrase of An advertising agency can decide on the best way of reaching potential buyers....
转载请注明原文地址:https://tihaiku.com/zcyy/3327838.html
相关试题推荐
FamilyMattersThismonth,Wyomingpassedabillthatwouldgive
FamilyMattersThismonth,Wyomingpassedabillthatwouldgive
FamilyMattersThismonth,Wyomingpassedabillthatwouldgive
FamilyMattersThismonth,Wyomingpassedabillthatwouldgive
FamilyMattersThismonth,Wyomingpassedabillthatwouldgive
FamilyMattersThismonth,Wyomingpassedabillthatwouldgive
FamilyMattersThismonth,Wyomingpassedabillthatwouldgive
FamilyMattersThismonth,Wyomingpassedabilltha
FamilyMattersThismonth,Wyomingpassedabilltha
FamilyMattersThismonth,Wyomingpassedabilltha
随机试题
DespiteoutcriesoverthelackofforeignlanguageskillsintheU.S.workf
Onethingthetourbooksdon’ttellyouaboutLondonisthat2,000ofitsr
Whatdoestheprofessorimplythatarthistoriansshoulddo?[originaltext]L
IntheUnitedStates,campaigns【S1】______everyelectionandoftenbeginmany
一般情况下,每张处方中开具的西药和中成药的总数目最多为A.3种 B.6种 C
患者女,24岁,右眼睁眼困难8个月,视物成双3个月,晨起正常,午后明显加重,休息
乳香、没药皆具有的功效是A.既能活血行气,又能祛风止痒 B.既能活血行气,又能
Questions41-43refertothefollowinge
某企业生产某种产品,年固定成本为300万元,单位产品的可变成本为120元、售价为
不属于预防医学的道德要求的是A.爱岗敬业,宣传大卫生观,言传身教 B.改善工作
最新回复
(
0
)