首页
登录
职称英语
The European online fashion business is fierce. Just ask backers of one-time
The European online fashion business is fierce. Just ask backers of one-time
游客
2023-12-30
38
管理
问题
The European online fashion business is fierce. Just ask backers of one-time highfliers like boo.com, the urban sportswear retailer that
tanked
last year, and dressmart.com, the struggling men’s wear specialist. Those once stellar online brands expanded too fast, spent much more than they earned, and then lost their investor support after Internet stocks began plummeting last April. The markets sent online fashion stores a tough message: come up with business models that generate revenues.
A few firms have shown that not all online fashion shops are Internet disasters. Copenhagen-based haburi.com, the online designer-label discount store, Sweden’s sportswear vendor Sportus and the Italian shirts store Marco Bracci are doing well in a very tough environment.
Haburi’s distinctive business model is an Internet version of the factory outlet where brand manufacturers sell directly to consumers at lower prices from huge out-of-town shopping malls. Michael Vad, Haburi’s CEO, says that Europe’s apparel factory outlet sector could yield $10 billion in sales annually.
According to Vad, national regulations that limit malls outside city centers have hampered the development of this sector. "For the consumer, there is the two-hour drive to the mall, and when you get there, you don’t know whether you will get the size or color you want," says Vad. By going online, Haburi aims to cut the retailer’s costs, save consumers the long drive, and deliver orders within two or five days. Haburi splits net revenue fifty-fifty with the brand manufacturers.
Apparel is difficult to sell online because people like to feel and touch the clothes they buy. For the online retailer, acquiring the items, inspecting them, cleaning and storing them can be expensive. "The cost of customer service in the apparel business is much higher than selling books or even furniture," says Matthew Nordan, a retail analyst at Forrester Research’s Amsterdam office.
Unless linked to a major established operation, an online retailer needs a competitive edge. For example, Italian shirt-maker Marco Bracci sells expensive goods for high profits and has cornered a niche market. Dressmart, on the other hand, tried to do too much too soon. Originally it planned to sell only shirts and to make the original Swedish operation profitable before branching out. But within months it tried to go pan-European and sell everything including ties, shoes and sportswear, and to rent physical outlets at airports. Dressmart, on the verge of bankruptcy and searching for a backer, has now scaled back and operates only in Sweden. [br] Which of the following is NOT true according to the passage?
选项
A、The models of the online fashion stores were not suitable.
B、Some online fashion stores still make profits.
C、There are online stores in Italy that make money.
D、Sweden’s online stores are doing well by discount.
答案
D
解析
根据第二段第二句“Sweden’s sportswear vendor Sport us…doing well in a very tough environment.”可知,选项B、C正确;文中并未提及瑞典的线上商店是通过打折将生意做好的,所以答案为D。
转载请注明原文地址:https://tihaiku.com/zcyy/3318090.html
相关试题推荐
Duringthe19thcentury,JewsinmostEuropeancountriesachievedsomeequality
Inanybusinesssituation,therecomesatimetobringtoaclosedeliberation,
Inthenineteenthcentury,poorEuropeansseekingtomaketheirfortunesturned
Acommentaryoncurrentbusinesstrendsandactivitiesisputforward;pastperf
______the1500s______thefirstEuropeanexploredthecoastofCalifornia.A、Itwa
WhenthefirstEuropeansarrivedinAustralia,theyfoundthecontinentalready_
TheLegendofMiYue,basedonapopularonlinenovel,tellsthestoryofMiYue
Informationwillbethegreatestopportunityforbusinessleadersinthecomi
Informationwillbethegreatestopportunityforbusinessleadersinthecomi
Informationwillbethegreatestopportunityforbusinessleadersinthecomi
随机试题
AmericanscelebrateIndependenceDayonA、July4th.B、October11th.C、May31st.
[originaltext]Atoughanti-smokinglawhastakeneffectinSpain.Thelaw—on
America’sInternetisfasterthaneverbefore,butpeoplestillcomplainabo
WelcometotheChineseConsulate-GeneralinMelbourneforthe"ChineseCulture
植物草麻黄膜质鳞叶的性状特征是A.裂片2,锐三角形,先端反曲B.裂片3,先端锐尖
取甲种硫酸300克和乙种硫酸250克,再加水200克,可混合成浓度为50%的硫酸
如图所示,乙、丙两个正方体漂浮在装有溶液的容器内保持静止状态,且上表面与液面持平
契据登记制度下所进行的房地产权属登记()。A:具有公示力和公信力 B:无公示力
人在每一瞬间,将心理活动选择了某些对象而忽略了另一些对象。这一特点指的是注意的(
关于小导管注浆加固技术,黏土层中可采用的注浆工艺是( )。A.渗入注浆法 B
最新回复
(
0
)