首页
登录
职称英语
What are the challenges facing multinationals that want to build their brand
What are the challenges facing multinationals that want to build their brand
游客
2023-12-27
44
管理
问题
What are the challenges facing multinationals that want to build their brands in China?—I think the first thing is ignorance. There’s a huge (1) of the complexity in China, which is more complex than Europe. There are different rules of law, which (2) a significant factor. There are different (3) , Cantonese and Mandarin and lots of others in (4) , and dialects like Sichuan versions. You have problems of distribution. (5) Chinese brands have been (6) local because of the size of the market and the transportation system, What’s (7) built up there is a sort of a pride in localness.
How can companies build their brands in China?—China is a place where (8) have to be very patient and you’ve got to build (9) time. You can’t go in (10) invest short-term and then pull out (11) then try to get back in (12) . It’s about being consistent, steady, building (13) reputation, building confidence and then rewards will (14) . It’s a consistent ability to anticipate need. It’s insightfulness that helps brands to (15) ahead.
How are local Chinese brands doing against the multinationals?—China’s been built (16) local brands and there are a billion of them and they are (17) spending sums of money locally that really dominate the (18) . But the future is Chinese brands moving outside of (19) and marketing globally, because China’s got to move from a commodity economy to a (20) sophisticated economy, which fundamentally (21) brands. There isn’t a major economy in the world that (22) based upon producing great brands, because they provide far better margins and more sustainable (23) .
Has Asia produced any truly global brands?—Japan has. Some of the major companies (24) do really very well with brands. In Korea, some of them (25) but some of them need to catch up in terms of understanding how to really build global brands. [br]
选项
答案
more
解析
语境搭配根据句意判断:因为中国要从商品经济走向一个 ______ 高度发展的经济;因是比较而言更为发展的经济,因此填more。
转载请注明原文地址:https://tihaiku.com/zcyy/3311191.html
相关试题推荐
WhatproblemwasGeorgiafacing?[originaltext]Itledtoarapiddeclineinfore
Whatisthemajorchallengefacingmanypoorcountries?[originaltext]Waskowsay
ThecoffeegiantisfacinguncomfortablequestionsinLosAngeles,afterbeco
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
随机试题
Animalsignals,suchasthecomplexsongsofbirds,tendtobecostly.Abird,b
[originaltext]M:Well,foryears,peoplehavebeentryingtokeepupwiththeJ
Theboycouldnotreconcilehimselftothefailure.Hedidnotbelievethatwas
Careshouldbetakentodecreasethelengthoftimethatoneis______loudconti
ForAmericans,timeisa"resource"that,likewaterorcoal,canbeusedwe
可产生耳毒性的药物为A.吲达帕胺 B.利培酮 C.氨苯蝶啶 D.呋塞米
论述元朝至清朝中期(1840年前)海外贸易政策及其影响。
( )savingmoney,youwillpurchaseare
关于石砌墩台砌筑的说法,正确的有()。A.砌筑前应清理基础,保持洁净 B.砌
由采购方负责提货的建筑材料,交货期限应以()为准。A.采购方收货戳记的日期
最新回复
(
0
)