首页
登录
职称英语
What are the challenges facing multinationals that want to build their brand
What are the challenges facing multinationals that want to build their brand
游客
2023-12-27
75
管理
问题
What are the challenges facing multinationals that want to build their brands in China?—I think the first thing is ignorance. There’s a huge (1) of the complexity in China, which is more complex than Europe. There are different rules of law, which (2) a significant factor. There are different (3) , Cantonese and Mandarin and lots of others in (4) , and dialects like Sichuan versions. You have problems of distribution. (5) Chinese brands have been (6) local because of the size of the market and the transportation system, What’s (7) built up there is a sort of a pride in localness.
How can companies build their brands in China?—China is a place where (8) have to be very patient and you’ve got to build (9) time. You can’t go in (10) invest short-term and then pull out (11) then try to get back in (12) . It’s about being consistent, steady, building (13) reputation, building confidence and then rewards will (14) . It’s a consistent ability to anticipate need. It’s insightfulness that helps brands to (15) ahead.
How are local Chinese brands doing against the multinationals?—China’s been built (16) local brands and there are a billion of them and they are (17) spending sums of money locally that really dominate the (18) . But the future is Chinese brands moving outside of (19) and marketing globally, because China’s got to move from a commodity economy to a (20) sophisticated economy, which fundamentally (21) brands. There isn’t a major economy in the world that (22) based upon producing great brands, because they provide far better margins and more sustainable (23) .
Has Asia produced any truly global brands?—Japan has. Some of the major companies (24) do really very well with brands. In Korea, some of them (25) but some of them need to catch up in terms of understanding how to really build global brands. [br]
选项
答案
China
解析
语境搭配根据句意判断:中国品牌要走出 ______ ,并以全球为市场;因此应填China。
转载请注明原文地址:https://tihaiku.com/zcyy/3311190.html
相关试题推荐
ThecoffeegiantisfacinguncomfortablequestionsinLosAngeles,afterbeco
ThecoffeegiantisfacinguncomfortablequestionsinLosAngeles,afterbec
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
随机试题
治疗痰壅气逆,咳喘痰多,胸闷食少,甚则不能平卧。宜选用的药组是( )。A.紫苏
国家统计局采用定基指数方法,以2014年为100,根据第四次全国经济普查数据修订
利用辅料炮制,可引药入肝经的方法是A.麦麸炒制B.酒炙C.醋炙D.蛤粉炒制E.蜜
共用题干 Stars1nTheirEyesTheScientific
2010年7月,国家发改委下发《关于开展低碳省区和低碳城市试点工作的通知》。我国
A. B. C. D.
某移动公司用户李某从2010年2月至2010年10月,在长选8个月的时间内未交电
(2018年真题)国际技术贸易的基本方式包括()。A.特许专营 B.合作
下列项目中,属于设备基础外观质量检查的是()。A.外表面裂纹、空洞 B.
(2018年真题)根据《中华人民共和国招标投标法实施条例》(国务院令第613号)
最新回复
(
0
)