首页
登录
职称英语
What are the challenges facing multinationals that want to build their brand
What are the challenges facing multinationals that want to build their brand
游客
2023-12-27
60
管理
问题
What are the challenges facing multinationals that want to build their brands in China?—I think the first thing is ignorance. There’s a huge (1) of the complexity in China, which is more complex than Europe. There are different rules of law, which (2) a significant factor. There are different (3) , Cantonese and Mandarin and lots of others in (4) , and dialects like Sichuan versions. You have problems of distribution. (5) Chinese brands have been (6) local because of the size of the market and the transportation system, What’s (7) built up there is a sort of a pride in localness.
How can companies build their brands in China?—China is a place where (8) have to be very patient and you’ve got to build (9) time. You can’t go in (10) invest short-term and then pull out (11) then try to get back in (12) . It’s about being consistent, steady, building (13) reputation, building confidence and then rewards will (14) . It’s a consistent ability to anticipate need. It’s insightfulness that helps brands to (15) ahead.
How are local Chinese brands doing against the multinationals?—China’s been built (16) local brands and there are a billion of them and they are (17) spending sums of money locally that really dominate the (18) . But the future is Chinese brands moving outside of (19) and marketing globally, because China’s got to move from a commodity economy to a (20) sophisticated economy, which fundamentally (21) brands. There isn’t a major economy in the world that (22) based upon producing great brands, because they provide far better margins and more sustainable (23) .
Has Asia produced any truly global brands?—Japan has. Some of the major companies (24) do really very well with brands. In Korea, some of them (25) but some of them need to catch up in terms of understanding how to really build global brands. [br]
选项
答案
China
解析
语境搭配根据句意判断:中国品牌要走出 ______ ,并以全球为市场;因此应填China。
转载请注明原文地址:https://tihaiku.com/zcyy/3311190.html
相关试题推荐
ThecoffeegiantisfacinguncomfortablequestionsinLosAngeles,afterbeco
ThecoffeegiantisfacinguncomfortablequestionsinLosAngeles,afterbec
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
随机试题
ComingHome:LifeAfterStudyingAbroadManyreturneeswhohaves
【B1】[br]【B2】[audioFiles]audio_eufm_j56_007(20082)[/audioFiles]discover
目前,应用最广泛的数据库类型是()。A.层次型数据 B.网状型数据 C.关系
患者,女性,72岁,肺气肿病史15年。近日咳嗽、咳痰、气促、精神差。查体:口唇发
工程竣工报告应由()审核签字。A、建设单位项目负责人及有关负责人 B、项目
把下列的六个图形分为两类,使每一类图形都有各自的共同特征或规律,分类正确的一项是
较为准确地研究太阳规律、表明古代历法体系成熟的科学著述是( )A.《太初历》
具有逆向转运胆固醇功能的脂蛋白是 A.VLDLB.LDLC.HDL
行业风险预警属于( )层面的预警。A.微观 B.中观 C.宏观 D.整体
案情:2009年10月11日晚,李某酒后在某餐馆酗酒滋事,砸碎店里玻璃数块。此时
最新回复
(
0
)