首页
登录
职称英语
Some consumer researchers distinguish (1) "rational" motives and "emotional"
Some consumer researchers distinguish (1) "rational" motives and "emotional"
游客
2023-12-27
22
管理
问题
Some consumer researchers distinguish (1) "rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" (2) the traditional economic sense that assumes (3) consumers behave rationally when they carefully consider all alternatives (4) choose those that give them the greatest utility (i.e., satisfaction). (5) a marketing context, the term "rationality" implies that the consumer selects goods based (6) totally objective criteria, such (7) size, weight, price, and so on. "Emotional" motives imply the selection of goods (8) to personal or subjective criteria—the desire (9) individuality, pride, fear, affection or status.
The assumption underlying this distinction is (10) subjective or emotional criteria do not maximize utility or satisfaction. (11) , it is reasonable to assume that consumers always attempt to select alternatives that, (12) their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based (13) the individual’s own needs as (14) as on past behavioral, social, and learning experiences. What may appear (15) irrational to an outside observer may be perfectly rational (16) the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. (17) behavior did not appear rational to the person who undertakes it (18) the time that it is undertaken, obviously he or she would not do it. (19) the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far (20) to suggest that emphasis (21) "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously (22) maximize their gains and minimize their losses; that they act not (23) subconscious drives but from rational preferences, (24) what they perceive to be (25) their own best interests. [br]
选项
答案
from
解析
结构搭配。 not部分和后面的but from是平行结构。
转载请注明原文地址:https://tihaiku.com/zcyy/3310789.html
相关试题推荐
教育能终止贫困和疾病的世代循环,提供可持续发展的基础。Educationendsgenerationalcyclesofpovertyanddis
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
随机试题
Peoplebornintheautumnlivelongerthanthoseborninthespring.Andthe
Hesuggeststhat____________(图书馆借的书要在到期前归还).booksborrowedfromthelibrary(s
Dr.AlanHirschdesignssmellsforbusinesses.Hesaysthatitdoesn’ttake
从事生产、经营的纳税人应当自开立基本存款账户或者其他存款账户之日起()内,向主
新拌混疑土中的水泥浆过稀,造成黏聚性和保水性不良,产生流浆和离析现象。()
女性患者,20岁,大便干结,腹胀腹痛,口干口臭,面红心烦,有身热,小便短赤,舌红
下面哪项空间分析结果受地图比例尺影响最大?( )A.线地物长度 B.面地物面
B
属于碳青霉烯类,临床上与肾肽酶抑制剂西司他丁钠合用的β-内酰胺抗生素药物是
因纳税人、扣缴义务人计算错误等失误,未缴或者少缴税款,且有特殊情况的,追征期最长
最新回复
(
0
)