首页
登录
职称英语
Some consumer researchers distinguish 【C1】______"rational" motives and "emot
Some consumer researchers distinguish 【C1】______"rational" motives and "emot
游客
2023-12-28
32
管理
问题
Some consumer researchers distinguish 【C1】______"rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" 【C2】______the traditional economic sense that assumes 【C3】______consumers behave rationally when they carefully consider all alternatives 【C4】______ choose those that give them the greatest utility (i.e., satisfaction). 【C5】______ a marketing context, the term "rationality" implies that the consumer selects goods based 【C6】______ totally objective criteria, such 【C7】______ size, weight, price, and so on. "Emotional" motives imply the selection of goods 【C8】______ to personal or subjective criteria—the desire 【C9】______ individuality, pride, fear, affection or status.
The assumption underlying this distinction is 【C10】______ subjective or emotional criteria do not maximize utility or satisfaction. 【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that, 【C12】______ their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based 【C13】______ the individual’s own needs as 【C14】______ as on past behavioral, social, and learning experiences. What may appear 【C15】______ irrational to an outside observer may be perfectly rational 【C16】______ the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. 【C17】______ behavior did not appear rational to the person who undertakes it 【C18】______ the time that it is undertaken, obviously he or she would not do it. 【C19】______ the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far 【C20】______ to suggest that emphasis 【C21】______ "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously 【C22】______ maximize their gains and minimize their losses; that they act not 【C23】______ subconscious drives but from rational preferences, 【C24】______ what they perceive to be 【C25】______ their own best interests. [br] 【C22】
选项
答案
to
解析
这里只能用不定式放在两个动词之间作目的状语。
转载请注明原文地址:https://tihaiku.com/zcyy/3311733.html
相关试题推荐
Whatdotheresearchersmeanwhentheysaytheoverweightdogs"goforthesure
Howmanytypesofdriverscouldtheself-drivingcardistinguishnow?A、2.B、3.C
Whatdoesthespeakersayabouttoday’sconsumers?[originaltext]Luckyforus,c
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
随机试题
[originaltext]M:WouldyouliketohavedinnerwithmeonSunday?W:Thankyou
Floodingisthemostdestructiveweatherdisasterinthelasthundredyears.[br
Weallknowthatemotionsoriginateinthebrain.Butweusuallytalkabout
Americawantstoeliminate________onitemssuchaselectronics.A、feesB、charges
下列关于成品机械通风冷却塔的选择及安装布置要求的描述,错误的是哪几项?( )A
季节性冰冻地区并不是所有的道路都会产生冻胀与翻浆,对于(),水分都不容易积
唐代茶圣陆羽的《茶经》是中国也是世界第一部茶叶科学专著。
很长一段时间以来,文学()了,文学家们似乎都已经退隐到超凡脱俗的文学世界里,
行业衰退阶段的销售、利润和现金流的特点有()。A.销售通常以较为平稳的速度下降
关于羊水,下列哪项正确A.妊娠早期羊水是由羊膜分泌的 B.妊娠中期胎尿为羊水的
最新回复
(
0
)