首页
登录
职称英语
Some consumer researchers distinguish (1) "rational" motives and "emotional"
Some consumer researchers distinguish (1) "rational" motives and "emotional"
游客
2023-12-27
11
管理
问题
Some consumer researchers distinguish (1) "rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" (2) the traditional economic sense that assumes (3) consumers behave rationally when they carefully consider all alternatives (4) choose those that give them the greatest utility (i.e., satisfaction). (5) a marketing context, the term "rationality" implies that the consumer selects goods based (6) totally objective criteria, such (7) size, weight, price, and so on. "Emotional" motives imply the selection of goods (8) to personal or subjective criteria—the desire (9) individuality, pride, fear, affection or status.
The assumption underlying this distinction is (10) subjective or emotional criteria do not maximize utility or satisfaction. (11) , it is reasonable to assume that consumers always attempt to select alternatives that, (12) their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based (13) the individual’s own needs as (14) as on past behavioral, social, and learning experiences. What may appear (15) irrational to an outside observer may be perfectly rational (16) the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. (17) behavior did not appear rational to the person who undertakes it (18) the time that it is undertaken, obviously he or she would not do it. (19) the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far (20) to suggest that emphasis (21) "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously (22) maximize their gains and minimize their losses; that they act not (23) subconscious drives but from rational preferences, (24) what they perceive to be (25) their own best interests. [br]
选项
答案
on
解析
词语搭配。 固定用法emphasis on/upon强调、注重。
转载请注明原文地址:https://tihaiku.com/zcyy/3310787.html
相关试题推荐
Childabuseisthephysical,psychological,social,emotionalorsexualmaltr
Childabuseisthephysical,psychological,social,emotionalorsexualmaltr
Childabuseisthephysical,psychological,social,emotionalorsexualmaltr
Childabuseisthephysical,psychological,social,emotionalorsexualmaltr
Childabuseisthephysical,psychological,social,emotionalorsexualmaltr
Childabuseisthephysical,psychological,social,emotionalorsexualmaltr
Childabuseisthephysical,psychological,social,emotionalorsexualmaltr
Childabuseisthephysical,psychological,social,emotionalorsexualmaltr
Childabuseisthephysical,psychological,social,emotionalorsexualmaltr
Childabuseisthephysical,psychological,social,emotionalorsexualmaltr
随机试题
Waffles?Frenchtoast?Bacon?Bigbreakfastsmaybeathingofthepast.Acc
TheUnitedStatesestablisheditsfirstnationalpark,Yellowstone,in1872.
[originaltext]M:Howareyourviolinlessonsgoing?W:Verywell.Myteacherth
Thegeographicallocationofacountryanditsphysical【C1】______areveryimpor
湿颗粒应及时干燥,干燥程度一般将含水量控制在A.2%以内B.3%以内C.5%以内
1.关于智能巡检机器人巡检数据管理,说法错误的是()。 A每次机
从政府对房地产价格的管制或干预程度来划分,房地产价格包括( )。A、市场调节价
根据中华人民共和国消防法(2021修订版)规定,举办大型群众性活动,承办人应当具
二级物业服务企业要求注册资本人民币()万元以上。A:300 B:200 C:
( )是宅基地的所有者,拥有完全的所有权。A.个人 B.单位 C.国家
最新回复
(
0
)