首页
登录
职称英语
Some consumer researchers distinguish (1) "rational" motives and "emotional"
Some consumer researchers distinguish (1) "rational" motives and "emotional"
游客
2023-12-27
13
管理
问题
Some consumer researchers distinguish (1) "rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" (2) the traditional economic sense that assumes (3) consumers behave rationally when they carefully consider all alternatives (4) choose those that give them the greatest utility (i.e., satisfaction). (5) a marketing context, the term "rationality" implies that the consumer selects goods based (6) totally objective criteria, such (7) size, weight, price, and so on. "Emotional" motives imply the selection of goods (8) to personal or subjective criteria—the desire (9) individuality, pride, fear, affection or status.
The assumption underlying this distinction is (10) subjective or emotional criteria do not maximize utility or satisfaction. (11) , it is reasonable to assume that consumers always attempt to select alternatives that, (12) their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based (13) the individual’s own needs as (14) as on past behavioral, social, and learning experiences. What may appear (15) irrational to an outside observer may be perfectly rational (16) the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. (17) behavior did not appear rational to the person who undertakes it (18) the time that it is undertaken, obviously he or she would not do it. (19) the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far (20) to suggest that emphasis (21) "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously (22) maximize their gains and minimize their losses; that they act not (23) subconscious drives but from rational preferences, (24) what they perceive to be (25) their own best interests. [br]
选项
答案
However
解析
语境搭配。 前后两句有转折的意味,however用做插入语,正合适。
转载请注明原文地址:https://tihaiku.com/zcyy/3310777.html
相关试题推荐
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
Childabuseisthephysical,psychological,social,emotionalorsexualmaltr
Childabuseisthephysical,psychological,social,emotionalorsexualmaltr
Childabuseisthephysical,psychological,social,emotionalorsexualmaltr
Childabuseisthephysical,psychological,social,emotionalorsexualmaltr
Childabuseisthephysical,psychological,social,emotionalorsexualmaltr
Childabuseisthephysical,psychological,social,emotionalorsexualmaltr
Childabuseisthephysical,psychological,social,emotionalorsexualmaltr
随机试题
Asthedirectorcan’tcometothereception,I’mrepresentingthecompany______
Tofindoutwhattheweatherisgoingtobe,mostpeople【B1】______theradio,
林园小区有住户家中发现了白蚁。除非小区中有住户家中发现白蚁,否则任何小区都不能免
公共政策的权威性来源于它的()。A.合理性 B.合法性 C.操作性 D.
依据我国《上市公司股权激励管理办法》规定,股票期权授权日与获授股票期权首次可以行
A.在现实生活中的社会位置及相应的权利、义务和行为规范 B.没有进入患者角色,
下列数据类型属于离散数据的是A.智商分数 B.反应时 C.班级个数 D.数
根据《民法典》的规定,下列关于民事法律行为的表述错误的是()。A.无效的民事行
中央银行金融服务的特征有()A:法定性 B:基础性 C:公益性 D:引导性
不属于建设工程项目决策阶段策划基本内容的是()。 A.组织策划 B
最新回复
(
0
)