首页
登录
职称英语
Although "naming rights" have proliferated in American higher education for
Although "naming rights" have proliferated in American higher education for
游客
2023-12-27
19
管理
问题
Although "naming rights" have proliferated in American higher education for the past several decades, the phenomenon has recently expanded to extraordinary lengths. Anything to get an extra dollar out of donors is fair game. I know colleges and universities sorely need to raise funds in these times of fiscal
constraints
, but things have gotten a bit out of hand.
Universities and colleges have long been named after donors-think of Harvard, Yale, Brown, and many others. John Harvard would hardly get a bench named after him today, given the modesty of his gift of books for the library back in the seventeenth century. Now it takes much more to get one’s name on a college. One institution, Rowan University of New Jersey, changed its name(from Glassboro State College)not long ago when a large donation was made. Buildings, too, have been affected. Traditionally, they were named after people such as distinguished scholars or
visionary
academic leaders; now they’re often named after big donors.
Why is all of this happening now? The main motivation for the naming
frenzy
is, of course, to raise money. Donors love to see their names, or the names of their parents or other relatives, on buildings, schools, institutions, professorships, and the like. Increasingly, corporations and other businesses also seek to benefit from having their names on educational facilities. Today, no limits seem to exist on what can be named. If something does not have a name, it is up for grabs—a staircase, a pond, or a parking garage. Once all the major facilities have titles, lesser things go on the naming auction block. Colleges and universities, public and private, are all under increased pressure to raise money, and naming brings in cash.
It is unproductive. Separate branding weakens the focus and mission of an institution and perhaps even its broader reputation. It confuses the public, including potential students, and feeds the idea that the twenty-first-century university is simply a confederation of independent entrepreneurial domains.
The trends we see now in the United States, and perhaps tomorrow in other countries, will inevitably weaken the concept of the university as an institution that is devoted to the search for truth and the
transmission
of knowledge. All this naming distracts from the mission of an institution that has almost a millennium of history and cheapens its image. It is a sad symbol indeed of the commercialization and entrepreneurialism of the contemporary university. [br] From this passage, we can learn that the author holds a(n)______attitude towards the current naming phenomenon in American higher education.
选项
A、supportive
B、critical
C、indifferent
D、sarcastic
答案
B
解析
根据文章最后一段的内容“All this naming distracts from the mission of an institutionthat has almost a millennium of history and cheapens its image.It is a sad symbol indeed of thecommercialization and entrepreneurialism of the contemporary university.”可知,作者认为这种命名形式贬低了高校的形象,是商业化和企业化悲哀的象征,所以作者对这种命名方式是持批判态度的,所以B项“批判的”符合题意。A项“支持的”,C项“中立的”,D项“讽刺”,这三项都不是作者对命名方式的态度。
转载请注明原文地址:https://tihaiku.com/zcyy/3308813.html
相关试题推荐
Tobeeffectiveinthe21stcentury,educationalinstitutionswillhavetobecom
Notlongago,weAmericanshadaprettygoodideaofwhatfamilymeant.Buttoda
AlthoughnolongerslavesaftertheCivilWar,Americanblackstooknosignifica
MostAmericanshavegreatvigorandenthusiasm.Theyprefertodisciplinethemse
WhilemanyAmericanuniversitieshavewrestledwithhowtodealwithsevereacut
我们的教育应该让受教育者认识到,各行各业都是社会所必需的,以自己的工作为耻或藐视他人的工作,都是极其错误的。Oureducationshouldlett
教育不是目的,而是达到目的的手段。换言之,我们教育孩子并非仅仅出于教育他们的目的,我们的目的是使他们适应生活。Educationisnotanend,
PublicorPrivate,USSchoolsAimforBestEducationNeighborhoodSchools
CollegiatedebatingintheUnitedStatesisamajoreducationalenterprise.Spon
Educationisnotintendedtomakelawyersorclergymen,soldiersorschoolmaster
随机试题
Withoursocietyprogressingsmoothlytowardthetwenty-lustcentury,itseemst
教师科学研究中的道德要求是什么?
办公室日常事务繁杂且重复,所以要遵循()。A.主动性原则 B.协调性原则
羟甲戊二酰辅酶A还原酶抑制剂可以A.降低血中三酰甘油的含量 B.促进胆固醇的排
与正常牙冠轴面突度的生理意义无关的是A.维持牙弓形态,分散力 B.维持牙颈部龈
根据《资产评估行业财政监督管理办法》规定资产评估机构违反“分支机构应当在资产评估
我国瓷器发展的两个高峰是()。A.元代、清代 B.宋代、清代 C.宋代、元
既易泛油,又易生虫,还易变色的是A.枸杞子B.郁李仁C.瓜蒌仁D.千金子E.砂仁
全面结算会员期货公司不得自行与非结算会员在结算协议中约定应予强行平仓的情形。(
(2017年真题)系统由火灾探测器、报警器、自控装置、灭火装置及管网、喷嘴等组成
最新回复
(
0
)