首页
登录
职称英语
A few years ago, in their search for ways to sell more goods, advertising me
A few years ago, in their search for ways to sell more goods, advertising me
游客
2023-12-27
23
管理
问题
A few years ago, in their search for ways to sell more goods, advertising men hit on a new and controversial
gimmick
. It is a silent, invisible commercial that, the ad men claim, can be rushed past the consumer’s conscious mind and planted in his subconscious — and without the consumer’s knowledge.
Developed by James Vicary, a research man who studies what makes people buy, this technique relies on the psychological principle of subliminal perception. Scientists tell us that many of the sights coming to or eyes are not
consciously
"seen. "We select only a few for conscious"seeing" and ignore the rest. Actually the discarded impressions are recorded in the brain though they are below the
threshold
of consciousness.
There’s little doubt in Vicary’s mind as to the subliminal ad’s effectiveness. His proof can be summed up in just two words: sales increase.
In an unidentified movie house not so long ago, unknown audiences saw a curious film program. At the same time, on the same screen on which the film hero was courting the heroine a subliminal projector was flashing its invisible commercials.
" Get popcorn," ordered the commercial for a reported one three-thousandths of a second every five seconds. It announced" Coca-Cola" at the same speed and frequency to other audiences. At the end of a six weeks trial, popcorn sales had gone up 57 percent, Coke sales 18 percent.
Experimental Films. Inc, says the technique is not new. It began research on subliminal perception in 1954. Experimental Films stresses that its equipment was designed for helping problematic students and treating the mentally ill. At NYU two doctors showed twenty women the projected image of an expressionless face. They told the subjects to watch the face for some change of expression. Then they flashed the word angry on the screen at subliminal speeds. Now the women thought the face looked unpleasant. When the word happy was flashed on the screen instead, the subjects thought the woman’s facial expression looked much more pleasant.
Subliminal techniques, its promoters believe, are good for more than selling popcorn. Perhaps the process can even be used to sell political candidates, by leaving a favorable impression of the candidate in the minds of the electorates subliminally.
How convincing are these invisible commercials? Skeptical psychologists answer that they aren’t anywhere near as effective as the ad men would like to think they are. Nothing has been proven yet scientifically, says a prominent research man. [br] Subliminal ads are invisible because they are shown very______.
选项
A、fast
B、naturally
C、often
D、vaguely
答案
A
解析
根据文中第五段的“Get popcorn,”ordered the commercial for a reported one three—thousandths of a second every five seconds.广告每五秒以三千分之一秒的速度显示广告指令“去买爆米花”。可知,广告显示的速度是非常快的,A项符合题意。B项“自然地”,C项“经常地”,D项“含糊地”,这三项显然和文中表示广告显示的速度不符合。
转载请注明原文地址:https://tihaiku.com/zcyy/3308579.html
相关试题推荐
TheresearcherfoundthatonlyahandfuloftroopsofYunnansnub-nos
Researchonfriendshiphasestablishedanumberoffacts,someinteresting,some
Researchonfriendshiphasestablishedanumberoffacts,someinteresting,some
Researchonfriendshiphasestablishedanumberoffacts,someinteresting,some
Researchonfriendshiphasestablishedanumberoffacts,someinteresting,some
Researchonfriendshiphasestablishedanumberoffacts,someinteresting,some
Hewillhavetogiveuphisresearchwork,becausehesuffersfrom_________visio
Thescientistshaveabsolutefreedomastowhatresearchtheythinkisbestto__
Tomcreditshisfatherforhis_________withtheresearchofsocialproblems.A、oc
AseriesofstudiesintheJournalofConsumerResearchexploredobservers’reac
随机试题
Ifinditeasiesttolookforwardbylookingbacktothe"GreatLaborMigra
如果一家公司不打算进行新的权益融资,且资本结构保持不变,那么该公司可能实现的增长
信息系统安全技术要求的四个方面主要包括物理安全、运行安全、信息安全、()A
学校应当把()放在首位,促进学生养成良好思想品德和行为习惯。A.知识教育 B
下列有关证券登记结算机构的说法,错误的有()。 ①投资者委托证券公司进行证券
下列具有抗菌、抗病毒、抗炎作用的药物,错误的是A.柴胡B.葛根C.薄荷D.桑叶E
与椎管内麻醉后头痛的特点相符的是()。A.可发生在穿刺后6~12小时 B.疼
机电工程施工方案交底内容包括()。A.施工工艺 B.施工程序和顺序 C
某孕妇26岁第一胎,孕16周时开始在村卫生室检查,血色素84g/L,血压、宫高正
《执业医师法》规定,医师因考核不合格者被责令暂停执业活动3~6个月,并接受培训和
最新回复
(
0
)