首页
登录
职称英语
A few years ago, in their search for ways to sell more goods, advertising me
A few years ago, in their search for ways to sell more goods, advertising me
游客
2023-12-27
30
管理
问题
A few years ago, in their search for ways to sell more goods, advertising men hit on a new and controversial
gimmick
. It is a silent, invisible commercial that, the ad men claim, can be rushed past the consumer’s conscious mind and planted in his subconscious — and without the consumer’s knowledge.
Developed by James Vicary, a research man who studies what makes people buy, this technique relies on the psychological principle of subliminal perception. Scientists tell us that many of the sights coming to or eyes are not
consciously
"seen. "We select only a few for conscious"seeing" and ignore the rest. Actually the discarded impressions are recorded in the brain though they are below the
threshold
of consciousness.
There’s little doubt in Vicary’s mind as to the subliminal ad’s effectiveness. His proof can be summed up in just two words: sales increase.
In an unidentified movie house not so long ago, unknown audiences saw a curious film program. At the same time, on the same screen on which the film hero was courting the heroine a subliminal projector was flashing its invisible commercials.
" Get popcorn," ordered the commercial for a reported one three-thousandths of a second every five seconds. It announced" Coca-Cola" at the same speed and frequency to other audiences. At the end of a six weeks trial, popcorn sales had gone up 57 percent, Coke sales 18 percent.
Experimental Films. Inc, says the technique is not new. It began research on subliminal perception in 1954. Experimental Films stresses that its equipment was designed for helping problematic students and treating the mentally ill. At NYU two doctors showed twenty women the projected image of an expressionless face. They told the subjects to watch the face for some change of expression. Then they flashed the word angry on the screen at subliminal speeds. Now the women thought the face looked unpleasant. When the word happy was flashed on the screen instead, the subjects thought the woman’s facial expression looked much more pleasant.
Subliminal techniques, its promoters believe, are good for more than selling popcorn. Perhaps the process can even be used to sell political candidates, by leaving a favorable impression of the candidate in the minds of the electorates subliminally.
How convincing are these invisible commercials? Skeptical psychologists answer that they aren’t anywhere near as effective as the ad men would like to think they are. Nothing has been proven yet scientifically, says a prominent research man. [br] The word "threshold" underlined in Paragraph 2 is closest in meaning to______.
选项
A、boundary
B、beginning
C、limit
D、abmit
答案
A
解析
根据文中第二段的内容“though they are below the threshold of consciousness”可知,这些印象在人们的意识范围内。选项中的A项为“领域”符合文意。B项“开始”,C项“限制”,D项“界限”,这三项均不符合题意。
转载请注明原文地址:https://tihaiku.com/zcyy/3308578.html
相关试题推荐
TheresearcherfoundthatonlyahandfuloftroopsofYunnansnub-nos
Researchonfriendshiphasestablishedanumberoffacts,someinteresting,some
Researchonfriendshiphasestablishedanumberoffacts,someinteresting,some
Researchonfriendshiphasestablishedanumberoffacts,someinteresting,some
Researchonfriendshiphasestablishedanumberoffacts,someinteresting,some
Researchonfriendshiphasestablishedanumberoffacts,someinteresting,some
Linguisticresearchoftenrequiresfieldworkandtheycanstudyandrecordthes
Hewillhavetogiveuphisresearchwork,becausehesuffersfrom_________visio
Thescientistshaveabsolutefreedomastowhatresearchtheythinkisbestto__
Tomcreditshisfatherforhis_________withtheresearchofsocialproblems.A、oc
随机试题
Itisnotconsidered______topickone’steethinpublic.A、respectfulB、respecte
女性,35岁,发作性头痛4年,部位不定,每次持续数小时至1天,发作前视物有模糊暗
依血栓组成成分可分为________血栓、________血栓、________
瘿气(甲状腺功能亢进症)阴虚火旺证,治疗应首选的方剂是()A.龙胆泻肝汤
有遗传趋向患者易发生的超敏反应是A.Ⅰ型B.Ⅱ型C.Ⅲ型D.Ⅳ型E.Ⅵ型
A.直线 B.平行线 C.S形曲线 D.双曲线 E.开口向下的钟罩形曲线
A.圆韧带 B.主韧带 C.阔韧带 D.宫骶韧带 E.骨盆漏斗韧带维持子
某社会工作服务机构进入某老旧小区开展工作。在完成准备阶段的工作后,社会工作者可采
将赵、钱、孙、李、周、吴、郑、王、刘、陈共10名士兵分配到甲、乙、丙、丁4个哨所
A.样本均数与总体均数的t检验 B.u检验 C.成组t检验 D.配对t检验
最新回复
(
0
)