首页
登录
职称英语
Some consumer researchers distinguish【C1】______ " rational" motives and "emo
Some consumer researchers distinguish【C1】______ " rational" motives and "emo
游客
2023-12-26
53
管理
问题
Some consumer researchers distinguish【C1】______ " rational" motives and "emotional" (or "non-rational" motives. They use the term "rationality"【C2】______ the traditional economic sense that assumes【C3】______ consumers behave rationally when they carefully consider all alternatives【C4】______ choose those that give them the greatest utility (i. e. , satisfaction). 【C5】______ a marketing context, the term "rationality" implies that the consumer selects goods based【C6】______ totally objective criteria, such【C7】______size, weight, price, and so on.
"Emotional" motives imply the selection of goods【C8】______ to personal or subjective criteria — the desire 【C9】______ individuality, pride, fear, affection or status.
The assumption underlying this distinction is【C10】______subjective or emotional criteria do not maximize utility or satisfaction.【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that,【C12】______ their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based【C13】______ the individual’s own needs as【C14】______ as on past behavioral, social, and learning experiences. What may appear【C15】______ irrational to an outside observer may be perfectly rational【C16】______ the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. 【C17】______ behavior did not appear rational to the person who undertakes it【C18】______ the time that it is undertaken, obviously he or she would not do it.【C19】______ the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far【C20】______ to suggest that emphasis on "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconscious drives but from rational preferences, or what they perceive to be in their own best interests. [br] 【C20】
选项
A、well
B、as
C、then
D、but
答案
B
解析
习惯搭配。so…as to结构,后面跟不定式作状语。
转载请注明原文地址:https://tihaiku.com/zcyy/3307853.html
相关试题推荐
DistinguishedGuests,LadiesandGentlemen,Ontheoccasionoftheopeni
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
Whatdotheresearchersmeanwhentheysaytheoverweightdogs"goforthesure
Whatresultdidtheresearchersexpect?A、Theyexpectedtheoverweightdogswould
Howmanytypesofdriverscouldtheself-drivingcardistinguishnow?A、2.B、3.C
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
随机试题
"WhenEnglanddiscardsRoastBeef,"wroteDr.HunterofYorkin1806,"wem
Theresearchgrouphassubmittedareport,(suggest)______reformstobemade.s
根据《建筑工程施工质量验收统一标准》(GB50300—2013),建筑工程质量验
女孩15岁,因身材矮小就诊,查体:身高135cm,体重45kg,发际低,颈侧皮肤
结节性多动脉炎的主要治疗用药为A、降压药物 B、非甾体抗炎药 C、皮质激素
房地产经纪人执业资格注册登记、核发注册证书工作由( )负责。A:人力资源和社会
静脉注射某药,X=60mg,初始血药浓度为10μg/ml,则表观分布容积V为A.
在人力资源管理实践的选择中不包括( )的选择A.职位分析与职位设计 B.招募
下列关于等待期内每个资产负债表日的处理,正确的有( )。A.企业应当在等待期内的
IG541混合气体灭火系统应用的场所有( )。A.电子计算机房 B.油浸变压
最新回复
(
0
)