首页
登录
职称英语
Some consumer researchers distinguish【C1】______ " rational" motives and "emo
Some consumer researchers distinguish【C1】______ " rational" motives and "emo
游客
2023-12-26
11
管理
问题
Some consumer researchers distinguish【C1】______ " rational" motives and "emotional" (or "non-rational" motives. They use the term "rationality"【C2】______ the traditional economic sense that assumes【C3】______ consumers behave rationally when they carefully consider all alternatives【C4】______ choose those that give them the greatest utility (i. e. , satisfaction). 【C5】______ a marketing context, the term "rationality" implies that the consumer selects goods based【C6】______ totally objective criteria, such【C7】______size, weight, price, and so on.
"Emotional" motives imply the selection of goods【C8】______ to personal or subjective criteria — the desire 【C9】______ individuality, pride, fear, affection or status.
The assumption underlying this distinction is【C10】______subjective or emotional criteria do not maximize utility or satisfaction.【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that,【C12】______ their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based【C13】______ the individual’s own needs as【C14】______ as on past behavioral, social, and learning experiences. What may appear【C15】______ irrational to an outside observer may be perfectly rational【C16】______ the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. 【C17】______ behavior did not appear rational to the person who undertakes it【C18】______ the time that it is undertaken, obviously he or she would not do it.【C19】______ the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far【C20】______ to suggest that emphasis on "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconscious drives but from rational preferences, or what they perceive to be in their own best interests. [br] 【C18】
选项
A、at
B、in
C、on
D、with
答案
A
解析
结构搭配。这里应该需要像when一样的连词,at the time可以作为连接词引导时间状语从句。
转载请注明原文地址:https://tihaiku.com/zcyy/3307851.html
相关试题推荐
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
Whatdoesthespeakersayabouttoday’sconsumers?[originaltext]Luckyforus,c
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
随机试题
Mr.andMrs.Wrighthavegotninechildren—it’sreallyabig______.A、homeB、fami
在电缆中屏蔽的好处是()。A.减少信号衰减 B.减少电磁干扰辐射 C.
皮亚杰的认知发展理论将从婴儿到青春期的认知发展分为感知运算阶段、______、具
内陷之证,症见口干少津而不喜饮,胃纳不香或伴口糜,舌光红,脉细数者,宜选用A.异
急性肾衰竭少尿期的变化,以下不正确的是A:尿量减少 B:高钾血症 C:细胞水
2020年,H省全省地区生产总值43443.46亿元,较2019年减少2384.
中国四大石窟中的云冈石窟和龙门石窟分别位于()A.大同和洛阳 B.西安和敦
共用题干 一般资料:求助者,男性,45岁,公司业务经理。案例介绍:求助者所在公
关于政府预算决策,以下表述错误的是()。A.政府预算决策过程的实质是对公共偏好
某企业2020年实现的营业收入为600万元,发生的营业成本为400万
最新回复
(
0
)