首页
登录
职称英语
Some consumer researchers distinguish【C1】______ " rational" motives and "emo
Some consumer researchers distinguish【C1】______ " rational" motives and "emo
游客
2023-12-26
13
管理
问题
Some consumer researchers distinguish【C1】______ " rational" motives and "emotional" (or "non-rational" motives. They use the term "rationality"【C2】______ the traditional economic sense that assumes【C3】______ consumers behave rationally when they carefully consider all alternatives【C4】______ choose those that give them the greatest utility (i. e. , satisfaction). 【C5】______ a marketing context, the term "rationality" implies that the consumer selects goods based【C6】______ totally objective criteria, such【C7】______size, weight, price, and so on.
"Emotional" motives imply the selection of goods【C8】______ to personal or subjective criteria — the desire 【C9】______ individuality, pride, fear, affection or status.
The assumption underlying this distinction is【C10】______subjective or emotional criteria do not maximize utility or satisfaction.【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that,【C12】______ their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based【C13】______ the individual’s own needs as【C14】______ as on past behavioral, social, and learning experiences. What may appear【C15】______ irrational to an outside observer may be perfectly rational【C16】______ the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. 【C17】______ behavior did not appear rational to the person who undertakes it【C18】______ the time that it is undertaken, obviously he or she would not do it.【C19】______ the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far【C20】______ to suggest that emphasis on "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconscious drives but from rational preferences, or what they perceive to be in their own best interests. [br] 【C7】
选项
A、like
B、to
C、as
D、with
答案
C
解析
习惯搭配。such as例如。
转载请注明原文地址:https://tihaiku.com/zcyy/3307840.html
相关试题推荐
DistinguishedGuests,LadiesandGentlemen,Ontheoccasionoftheopeni
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
Whatdotheresearchersmeanwhentheysaytheoverweightdogs"goforthesure
Whatdoesthespeakersayabouttoday’sconsumers?[originaltext]Luckyforus,c
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
随机试题
It’sperhapstheworld’smostfamousunderwaterattraction,immortalizedin
[originaltext]Wouldyoulikesomemorerice?[/originaltext]A、Ilikericebest.
Organicfarmershadfoughttopreventgenetically-engineeredcropsfrombein
射频识别系统通常由()组成。A.电子标签 B.阅读器 C.感应系统 D.
按照现行规定,生产工人根据国家法律、法规和政策规定执行国家或社会义务等原因按计时
A.病原体潜藏在组织中 B.病原体未引起组织损伤但引起免疫反应 C.病原体引
古诗云:“私家无钱炉,平地无铜山,胡为秋夏税,岁岁输铜钱。”该诗所指的赋税制度是
患儿,1岁。发热1天,全身见散在细小淡红色皮疹,喷嚏,流涕,偶有咳嗽,精神不振,
乌头中毒的主要临床表现为A.恶心呕吐、腹痛腹泻、口中有金属味、流涎、口腔黏膜充血
下列各类挡土墙,属于柔性结构物的是()。A.加筋土挡土墙 B.衡重式挡土墙
最新回复
(
0
)