首页
登录
职称英语
Many firms fail because when they begin exporting they have not researched t
Many firms fail because when they begin exporting they have not researched t
游客
2023-12-22
27
管理
问题
Many firms fail because when they begin exporting they have not researched the target markets or developed an international marketing plan. To be successful, a firm must clearly define goals, objectives and potential problems. Secondly, it must develop a definitive plan to accomplish its objective, regardless of the problems involved. Unless the firm is fortunate enough to possess a staff with considerable expertise, it may not be able to take this crucial first step without qualified outside guidance.
Often top management is not committed enough to overcome the initial difficulties and financial requirements of exporting. It can often take more time and effort to establish a firm in a foreign market than in the domestic one. Although the early delays and costs involved in exporting may seem difficult to justify when compared to established domestic trade, the exporter should take a more objective view of this process and carefully monitor international marketing efforts through these early difficulties. If a good foundation is laid for export business, the benefits derived should eventually outweigh the investment.
Another problem area is in the selection of the foreign distributor. The complications involved in overseas communications and transportation require international distributors to act with greater independence than their domestic counterparts. Also, since a new exporter’s trademarks and reputation are usually unknown in the foreign market, foreign customers may buy on the strength of the distributing agent’s reputation. A firm should therefore conduct a thorough evaluation of the distributor’s facilities, the personnel handling its account, and the management methods employed.
Another common difficulty for the new exporter is the neglect of the exporter market once the domestic one booms too many companies only concentrate on exporting when there is a recession. Others may refuse to modify products to meet the regulations or cultural preferences of other countries. Local safety regulations cannot be ignored by exporters. If necessary modifications are not made at the factory, the distributor must make them, usually at a greater cost and probably not as satisfactorily.
If exporters expect distributing agents to actively promote their accounts, they must be trained, and their performance continually monitored. This requires a company marketing executive to be located permanently in the distributor’s geographical region. It is therefore advisable for new exporters to concentrate their efforts in a few geographical areas until there is sufficient business to support a company representative. The distributor should also be treated on an equal basis with domestic counterparts. For example, special discount offers, sales incentive programmes and special credit terms should be available. [br] According to the passage, an exporter should choose a distributor who______.
选项
A、has experienced personnel
B、has good communication skills
C、is well-established in the target market
D、is not financially dependent on the import business
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3296822.html
相关试题推荐
Becausefolkartisneithercompletelyrejectednoracceptedasanartformbya
Inanycase,youshouldkeepyourshirt,becausewhenGodclosesadoor,somewhe
ItwillbeabigblowforNicktoseethathisfirmgoesoutofbusinessbecause
Becausefictionwritinghadsuchlowstatus,WashingtonIrvinghadtousetheco
Thebookisusefulbecauseitoffersnotjustphilosophyandtheorybutalsoadv
Britainisattractivetoworldwideadvertisersbecauseitisahomogenousmarket
Heisluckybecausehehasafastidiousgirlfriendwhoalwayskeepstheclosets
ThegovernmentisgettingnothingdonebecauseBrexitoccupiesmostoftheircon
Thedesignofdrainagesystemisimportantin______planningbecausethewaterlog
Butifyouwantedtotakeyourrevengeandkillme,becauseofsomeancientgrud
随机试题
[originaltext]W:Goodmorning,class.TodayIthoughtwewouldtalkaboutsomet
TheWorldinaGlass:SixDrinksThatChangedHistoryTomStan
以下关于我国出版物发行工作指导思想的说法,正确的有()。
会变的价格过渡:同学们,作为一名消费者,我们都希望花最少的钱买到最好的东西,那要
A.莱姆病 B.黄疸出血型钩体病 C.流行性出血热 D.斑疹伤寒 E.急
编制基金招募说明书的主要目的是()。A.让广大投资者了解基金基本情况 B
随机尿pH值的正常参考范围是A.5.0~6.0B.5.5~6.5C.5.0~7.
A.糊精 B.硬脂酸镁 C.微晶纤维素 D.羧甲基淀粉钠 E.淀粉 上
城市地下空间总体规划的期限与城市总体规划同期,一般为()年。A.10 B.
D
最新回复
(
0
)