首页
登录
职称英语
[originaltext] Let’s turn our focus now to advertising. We all know what an a
[originaltext] Let’s turn our focus now to advertising. We all know what an a
游客
2023-12-22
53
管理
问题
Let’s turn our focus now to advertising. We all know what an advertisement is, it’s essentially a message that announces something for sale. Now, there is an important precondition that must exist before you have advertising, and that’s a large supply of consumer goods, that is, things to sell. You see, in the place with a demand for product that is greater than the supply, there’s no need to advertise. Now, the early form of advertising going back many hundreds of years with a simple sign there were shop doors that told you whether the shop was a bakery, a butcher shop or what have you, then was the advent of the printing crest. Advertising increased substantially as products like coffee, tea, and chocolate appeared in newspapers and other periodicals as well as on the sides of the buildings. In the American colonies, advertising in communication’s media like newspapers and pamphlets became a major factor in marketing goods and services. By modern standards, these early advertisements were quite small and subdued, not the splash sheet whole page spreads of today, still some of them appeared on the front page of newspapers, probably because the news often consist of less and fresh reports from distant Europe, for the ads were current or local. Advertising really came into its own and became a central part of doing business, during the industry revolution, suddenly there was a much greater supply of things to sell. And as we said earlier, that is the driving force behind advertising. People’s attention had been drawn to the new product. Let’s take a look at some of the advertisements from that time.
15. What is the main topic of the talk?
16. According to the speaker, what is the important precondition for advertising?
17. According to the speaker, what was the first advertisement?
18. What did the early advertisements look like?
选项
A、They were everywhere.
B、They were splashy on whole page.
C、They were small and subdued.
D、They appeared on the front page of newspapers.
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3295801.html
相关试题推荐
[originaltext]下面你将听到的是一段有关中国经济社会发展的讲话。中国的改革开放已经走过了26个年头。26年来,中国发生了翻天覆地的变化。
[originaltext]下面你将听到一段介绍北京申奥功臣何振梁的讲话。7月13日晚,在莫斯科国际贸易中心,当国际奥委会主席萨马兰奇宣布北京获得2
[originaltext]下面你将听到的是一段介绍美国著名导演斯皮尔伯格的讲话。StevenSpielberg’sfirstfilmswe
[originaltext]下面你将听到的是一段有关中国教育改革与发展的讲话。党的十一届三中全会以来,随着党和国家工作重点转移到以经济建设为中心。
[originaltext]下面你将听到的是一段有关矿产开发的讲话。中国经济高速发展,需要大量的矿产品及相关的能源与原材料加工制品。每年消耗的矿石量
[originaltext]下面你将听到的是一段有关企业管理的讲话。Itstandstoreasonthatforanorganiza
[originaltext]下面你将听到的是一段有关国际局势的讲话。InthewakeoftheColdWar,theworldh
[originaltext]下面你将听到的是一段有关文化方面的讲话。Whatweneedisa"CultureofTolerance"
[originaltext]下面你将听到的是一段有关减轻债务的讲话。Iwanttodaytosetdebtreductioninth
[originaltext]下面你将听到的是一段有关美国银行在亚洲拓展金融业务的讲话。Ifyouthoughtmultimediawass
随机试题
ThisisaconversationbetweenBillPeterandSusanJackson.1.SusanJacksoni
ItisnotthatIdonotlikeplays.ThereasonwhyIdidnotgotothetheaterl
雷尼替丁的化学结构是A. B. C. D. E.
在其他条件相同的情况下,下列关于不同发展阶段对股利政策选择的表述,正确的有(
木瓜蛋白酶水解IgG所获片段中,能与抗原特异结合的是A、Fab段 B、Fc段
银行从业人员在实际个人理财业务中,为客户进行投资组合设计时,除了考虑客户风险特征
患者纳呆腹胀,胁肋胀痛,便溏不爽,泻后痛减,每遇气恼则泄泻加重,舌苔白,脉弦。其
总分类账户统驭和控制所属明细分类账户,明细分类账户从属于总分类账户。
()指的是为了确保社会公正,站在服务对象或者受助团体的立场上,直接从事代表、捍卫
项目团队能力的培育包括()方面。A.提高团队自我完善的能力 B.提高项目
最新回复
(
0
)