首页
登录
职称英语
[originaltext] Let’s turn our focus now to advertising. We all know what an a
[originaltext] Let’s turn our focus now to advertising. We all know what an a
游客
2023-12-22
50
管理
问题
Let’s turn our focus now to advertising. We all know what an advertisement is, it’s essentially a message that announces something for sale. Now, there is an important precondition that must exist before you have advertising, and that’s a large supply of consumer goods, that is, things to sell. You see, in the place with a demand for product that is greater than the supply, there’s no need to advertise. Now, the early form of advertising going back many hundreds of years with a simple sign there were shop doors that told you whether the shop was a bakery, a butcher shop or what have you, then was the advent of the printing crest. Advertising increased substantially as products like coffee, tea, and chocolate appeared in newspapers and other periodicals as well as on the sides of the buildings. In the American colonies, advertising in communication’s media like newspapers and pamphlets became a major factor in marketing goods and services. By modern standards, these early advertisements were quite small and subdued, not the splash sheet whole page spreads of today, still some of them appeared on the front page of newspapers, probably because the news often consist of less and fresh reports from distant Europe, for the ads were current or local. Advertising really came into its own and became a central part of doing business, during the industry revolution, suddenly there was a much greater supply of things to sell. And as we said earlier, that is the driving force behind advertising. People’s attention had been drawn to the new product. Let’s take a look at some of the advertisements from that time.
15. What is the main topic of the talk?
16. According to the speaker, what is the important precondition for advertising?
17. According to the speaker, what was the first advertisement?
18. What did the early advertisements look like?
选项
A、They were everywhere.
B、They were splashy on whole page.
C、They were small and subdued.
D、They appeared on the front page of newspapers.
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3295801.html
相关试题推荐
[originaltext]下面你将听到的是一段有关中国经济社会发展的讲话。中国的改革开放已经走过了26个年头。26年来,中国发生了翻天覆地的变化。
[originaltext]下面你将听到一段介绍北京申奥功臣何振梁的讲话。7月13日晚,在莫斯科国际贸易中心,当国际奥委会主席萨马兰奇宣布北京获得2
[originaltext]下面你将听到的是一段介绍美国著名导演斯皮尔伯格的讲话。StevenSpielberg’sfirstfilmswe
[originaltext]下面你将听到的是一段有关中国教育改革与发展的讲话。党的十一届三中全会以来,随着党和国家工作重点转移到以经济建设为中心。
[originaltext]下面你将听到的是一段有关矿产开发的讲话。中国经济高速发展,需要大量的矿产品及相关的能源与原材料加工制品。每年消耗的矿石量
[originaltext]下面你将听到的是一段有关企业管理的讲话。Itstandstoreasonthatforanorganiza
[originaltext]下面你将听到的是一段有关国际局势的讲话。InthewakeoftheColdWar,theworldh
[originaltext]下面你将听到的是一段有关文化方面的讲话。Whatweneedisa"CultureofTolerance"
[originaltext]下面你将听到的是一段有关减轻债务的讲话。Iwanttodaytosetdebtreductioninth
[originaltext]下面你将听到的是一段有关美国银行在亚洲拓展金融业务的讲话。Ifyouthoughtmultimediawass
随机试题
Bothpartiespromisedto______(遵守下周将要签署的合约).adheretothecontracttobesigned
Archaeology,likemanyacademicwords,comesfromGreekandmeans,moreorle
______isoneofthebestoftheMiddleEnglishRomances.Thepoemconsistsof2
Directions:Inthissection,youwillhearapassagethreetimes.Whenthepas
属于戒除不良嗜好行为的是A.吸烟B.戒烟C.及时就医D.讳疾忌医E.药物滥用
关于资本结构差异,下列说法不正确的是()。A.产品市场稳定的成熟产业经营风险低
旅游投诉的形式一般应当采取( )。A.口头形式 B.书面形式 C.默示形式
下图表示我国某乡村聚落地理环境示意图。 图示聚落最有可能位于我国四大地理分
温经汤中配伍半夏的意义在于A.燥湿化痰 B.和胃止呕 C.消痞散结 D.降
甲公司与职工对试用期期限的下列约定中,符合法律规定的有()。A.李某的劳动合同
最新回复
(
0
)