首页
登录
职称英语
[originaltext]Theresa: How is your market research project going, Frank?Frank:
[originaltext]Theresa: How is your market research project going, Frank?Frank:
游客
2023-12-19
14
管理
问题
Theresa: How is your market research project going, Frank?
Frank: Very well actually, Theresa. I have just got the results of the survey back and so now I have got to draw some conclusions from the information I’ve collected.
Theresa: That’s good. I’m still writing my questionnaire. In fact I’m starting to panic as the project deadline is in two weeks and I don’t seem to be making any progress at all.
Frank: What is your topic?
Theresa: Forms of transportation in the city. What about you?
Frank: I’ve been finding out people’s attitudes to the amount of violence on television.
Theresa: That’s interesting. What do your results show?
Frank: Well, as I said I haven’t finished writing my conclusions yet, but it seems most people think there is a problem. Unfortunately, no real agreement on the action that needs to be taken. Nearly everyone surveyed said that there was too much violence on TV. A lot of people complained that American police series and Chinese Kung Fu films were particularly violent. The main objection seems to be that although a lot of people get shot, stabbed, decapitated and so on, the films never show the consequences. People watching might take the heroes of these programs as real models and copy their behavior.
Theresa: So what did most people suggest should be done?
Frank: A lot of people are concerned about how these films affect children. They are particularly worried that children will try to behave like the stars. The survey shows that violent programs should only be broadcast after 10: 00 p. m. when most children are already in bed. There is also a significant minority of people who feel that violent films should be banned altogether.
Theresa: How did people feel about the violence on news broadcasts?
Frank: Most of the responses I have looked at have felt that violence on news broadcasts is more acceptable as it’s real. Although it is unpleasant, it is important to keep in touch with reality. Still, many people thought that it would be better to restrict violent scenes to late evening.
Theresa: Your survey sounds very good. How many people filled it in?
Frank: I gave out 120 copies and I got 70 back.
Theresa: That’s a very high rate of return. Who did you give your questionnaires to?
Frank: I gave a copy to every student in my hall of residence and a few to friends from other colleges.
Theresa: Don’t you think that this will influence your results?
Frank: What do you mean?
Theresa: The people in your hall of residence will all be about the same age. They are all students, most of them studying similar subjects and from similar backgrounds. Therefore it is likely that they will have similar opinions. Your results represent student opinion not public opinion.
Frank: So how are you going to do your research?
Theresa: I’m going to interview my respondents in the shopping mall. What I’ll do is ask people if they have five minutes to spare to answer a few questions. If they agree I will ask them some multiple-choice questions and tick off their answers on my sheet. That way I can select people of all ages and attitudes, so my sample should be reasonably representative.
Frank: Isn’t it very difficult to ask meaningful questions using multiple choice?
Theresa: Yes, it is. I suppose your survey has the advantage of more detailed information. However, in most cases people won’t bother to give answers that require too much effort on their part. The secret to writing a successful survey is to write simple multiple-choice questions that target the information you are looking for. Therefore, it is better to write a lot of short specific questions than longer general questions.
Frank: So that’s why it is taking you so long to write.
Theresa: Yeah, but I hope I will be ready to start interview at the weekend.
选项
A、Children might see the heroes of violent films as role models.
B、Theresa say Frank’s survey represent public opinion
C、Theresa is going to interview her respondents in the shopping mall.
D、The best type of questions are short and specific or multiple choice or simple questions.
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3286937.html
相关试题推荐
[originaltext]Swimmingisoneofthebestformsofexercise.Itcanimprove
[originaltext]SentenceNo.1Australiahasmillionsofsheep.Theysaytherear
[originaltext]SentenceNo.1Australiahasmillionsofsheep.Theysaytherear
[originaltext]SentenceNo.1Australiahasmillionsofsheep.Theysaytherear
[originaltext]W:Hi,Brown.I’dliketogetyouropinionaboutthenews.M:OK.
[originaltext]W:Hi,Brown.I’dliketogetyouropinionaboutthenews.M:OK.
[originaltext]NowIknowyou’reallcuriousaboutthisplaceandyouwantt
[originaltext]NowIknowyou’reallcuriousaboutthisplaceandyouwantt
[originaltext]W:So,whatdoyouthinkisgoingtohappenwiththisSouthAfric
[originaltext]Iworkforabeerdistributingcompany.Asecondarybusiness
随机试题
Peoplewithpanicdisorderhavefeelingsofterrorthatstrikesuddenlyand
第三方参与预算绩效评价时,在前期准备阶段,需要拟定资料清单,其要求的业务资料不包
男性,42岁。因腹痛来诊,超声示胆石症,该患腹痛的性质是A.烧灼样 B.阵发性
细菌细胞膜约为A、5.0μm B、5.5μm C、6.0μm D、7.5μ
人在中年阶段,其心理发展的主要特征是()。A.认知既表现出成熟性和稳定性的一
(2021年真题)某银行代理销售A货币型基金,客户经理可以从银行代理的售取得的手
教学在学校工作中居于中心地位。()
具有()情形的,不属于刑法第一百八十条第一款规定的从事与内幕信息有关的证券、期
A.星网状层结构 B.肉瘤成分 C.玫瑰花样结构 D.淀粉样物质 E.双
投资项目对不确定性因素的敏感程度,通常有两种表示方法,即()。A:敏感性分析表
最新回复
(
0
)