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  3. In recent years, more and more advertisements have been flooding into our liv

In recent years, more and more advertisements have been flooding into our liv

游客2023-12-17  33
问题    In recent years, more and more advertisements have been flooding into our lives. Some advertisements exert negative effects on the youth. Therefore some people suggest that advertisements be banned. Do you agree or disagree with this? Write an essay of about 400 words to state your view on the following topic:
          Should Advertisements Be Banned?
   In the first part of your essay you should state clearly your main argument, and in the second part you should support your argument with appropriate details. In the last part you should bring what you have written to a natural conclusion or a summary.     Marks will be awarded for content, organization, grammar and appropriateness. Failure to follow the above instructions may result in a loss of marks.
选项
答案     Along with the rapid progress of society, the advertising industry has undergone remarkable development. Every day we are surrounded by all kinds of ads and commercials, which. have a profound influence on our daily lives. As a result, there arises a fierce debate concerning the proposal that we should ban all kinds of advertisements.
   On one hand, some people are in favor of the idea that advertisement should not be banned; instead it should be further developed. They are of the opinion that advertisement is a good channel which helps promote the exchanges of information.  In an era of information, everyone can benefit a lot from the advertisements, not only the manufacturers but the customers. Moreover, the advertisement enables people to catch up with the amazing advance in all fields. From the mushrooming advertisements, people get to know some newest products and the trend of consumption. Thirdly, advertising, to some extent, is not only an industry but an art. Many advertisements are elaborate works of art full of ingenuity and originality, which render great spiritual pleasure to the viewers and add to the picturesque cityscape. In a word, the advertisement is a blessing for modern people.
   Despite the benefits advertisement has brought us, many people strongly condemn it, saying that they have been fed up with all kinds of rubbish ads. They call for a comprehensive ban on the advertisement based on the following reasons. First of all, a majority of advertisements are fictitious and misleading, causing confusion in people’s daily life and even leading to the injury and death of some customers. Secondly, they bring many inconveniences and troubles to us. For example, are you pleased with a mailbox stuffed with unwanted ads or a wonderful film on TV being interrupted frequently? Furthermore, the non- standard use of language in advertisement brings about irreparable damage to the integrity and purity of our language. Consequently, it will exert a disastrous impact on the literacy of our younger generations. In some people’s eyes, the advertisement is just a Genie out of the bottle.
   To be frank, it is quite impossible for people to reach an absolute consensus on most controversial issues. To my mind, a total ban on advertisement is not an ideal and practical choice. How can we imagine all advertisements vanishing overnight? The demerits should by no means make us lose sight of the benefits advertisements have brought to us. A more workable and rational attitude should be adopted; that is, to eliminate the false and retain the true. Always bear in mind the old saying: "Never threw away the baby with bath water."
解析    近年来，越来越多的广告涌入到我们的生活中，一些广告甚至对年轻人产生负面的影响，所以有些人建议禁止广告。题目要求考生写一篇文章来表明自己对于这一话题的观点。
   需要注意的是，对于此类话题，考生不一定非要采取完全同意或者完全反对的态度。综合性的态度也是很可取的，例如本题的一个可能的观点就是“完全禁止广告是不现实的，应该加强广告的规范和管理”。但是无论是哪种写法，要想论证透彻，对于广告的优点和缺点都应该有所提及。即使是认为广告应该禁止，也可以先说说广告的确有一些好处，然后笔锋一转，接着写它总的来说还是弊大于利，所以要禁止。这样，才能写出深度。
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