首页
登录
职称英语
Doppelganger, a San Francisco-based startup is launching a virtual world tod
Doppelganger, a San Francisco-based startup is launching a virtual world tod
游客
2023-12-14
37
管理
问题
Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part billboard, The steady shift of advertising dollars online has entrepreneurs scrambling to come up with business models that will help them capture part of the bounty. So far, most of the attention has been on the search advertising gold-rush that propelled Google from puny startup into a behemoth worth $115 billion.
But there are other forms of advertising besides search, and for its virtual world, The Lounge, Doppelganger has settled on a product-placement model popularized by Hollywood, where advertisers pay up to have their products featured in movies and TV shows. Music label Interscope Records has already signed up for a trial to have Doppelganger build a virtual club for its Pussycat Dolls band within The Lounge.
"The Lounge has interesting advertising potential," says Gartner media analyst Mike McGuire. "Doppelganger’s effort to tie the real world metaphors to a virtual world is very clever. From the perspective of music labels and bands, it’s a very attractive opportunity to engage the MySpace crowd. "
Doppelganger is far from the first virtual world to launch. Second Life, There. com, and others have been around for years, and even the mighty Google is believed to be preparing its own virtual world. But founder Andrew Littlefield, a former engineer at BEA Systems, isn’t just trying to attract the MySpace crowd-he’s actively taking some pages from MySpace’s playbook.
First, Littlefield is building the service around social networking and instant messaging. Doppelganger users will be able to import their AIM buddy lists into the service, giving them a ready-made set of virtual. friends-and helping Doppelganger recruit new users through existing social connections.
Second, Doppelganger is focusing on music, much as MySpace did in its early years. Like MySpace, which let users sign up to be "friends" of their favorite bands to keep up with CD releases and concert tours, Doppelganger is creating content for music fans. But instead of just Web pages, Doppelganger is building 3-D club environments where a band’s music plays and users make their "avatars," or virtual characters, dance and chat.
The two-year-old company has 30 employees and $11 million in venture financing from Draper Fisher Jurvetson and Trident Capital, backers of hits like eBay-owned Skype and Time Warner’s Mapquest.
According to Littlefield, Doppelganger’s testers seem to be hooked. "This is clearly the new instant messaging," says Littlefield. "We have some beta users who log on right after school and stay logged on through the wee hours of the morning. " That kind of attention is particularly alluring to advertisers and marketing folks who have been scrambling to figure out ways to capture the attention of teens that seem to increasingly tune out TV.
The Pussycat Dolls’ club is in itself one big advertisement for the band, but there are also opportunities to place ads for other products in the environment. In a demo of The Lounge, a movie trailer for Warner Bros. upcoming Superman film played. Eventually, Doppelganger plans to sell music downloads and other band-related goods directly within The Lounge-a source of revenues that could supplement product placement.
"Doppelganger has to figure out a quick way for folks to buy physical things," says McGuire. The big question, as Doppelganger launches The Lounge, is whether they’ll draw enough interest to gain a critical mass of users and attract mass-market advertisers. After all, no one likes to go to an empty nightclub. [br] The major services provided by Doppelganger include all the following EXCEPT
选项
A、product-placement.
B、social networking.
C、instant messaging.
D、music.
答案
A
解析
文中第5段第1句提到利特菲尔德推出了以社交(B项)和实时通信(C项)为中心的服务;第6段第1句提到该公司将重点放在音乐方面(D项);而A项在第2段第1句提到,只是Doppelganger所采取的广告模式不是提供的服务,由此可选A。
转载请注明原文地址:https://tihaiku.com/zcyy/3273230.html
相关试题推荐
Doppelganger,aSanFrancisco-basedstartupislaunchingavirtualworldtoday
Doppelganger,aSanFrancisco-basedstartupislaunchingavirtualworldtoday
It’stemptingtocompareClipboard,anewservicethat’slaunchingtoday,to
It’stemptingtocompareClipboard,anewservicethat’slaunchingtoday,to
Ingeneral,childrenhavevirtuallyacquiredthebasicfabricoftheirnativela
Doppelganger,aSanFrancisco-basedstartupislaunchingavirtualworldtod
Doppelganger,aSanFrancisco-basedstartupislaunchingavirtualworldtod
Doppelganger,aSanFrancisco-basedstartupislaunchingavirtualworldtod
Virtuallyeverydayoftheyearseesanotherartbiennialopeningsomewhere
Virtuallyeverydayoftheyearseesanotherartbiennialopeningsomewhere
随机试题
Howcanwegetridofgarbage?Dowehaveenoughenergysourcestomeetour
Accordingtothefirstparagraph,theauthorseemstothinkthat[br]Thebigges
入侵检测通过对计算机网络或计算机系统中的若干关键点收集信息并进行分析,发现网络或
ABO血型不合引起的新生儿溶血病最常见于()A.母亲血型为“A”,新生儿血
教师的管理学生权包括:指导学生的学习和发展权、学生学业成绩评定权、______。
金融衍生品存续期间发生重大业务风险、重大业务损失或影响持续运行等重大事件的,证券
面试热点:支教的背景真暖心 【热点背景】 春风十里不如你,无论条件多
证券公司内部控制的目标有()。 A.保证经营的合法合规及证券公司内部规章制度
共用题干 某运输企业投资400万元,购买了20辆额定吨位为5吨的货车,预计年固
在2015版ISO9000族标准的构成中,《质量管理体系基础和术语》,通过(
最新回复
(
0
)