首页
登录
职称英语
Nothing succeeds in business books like the study of success. The current bu
Nothing succeeds in business books like the study of success. The current bu
游客
2023-08-16
32
管理
问题
Nothing succeeds in business books like the study of success. The current business-book boom was launched in 1982 by Tom Peters and Robert Waterman with In Search of Excellence. The trend has continued with a succession of experts and would-be experts who promise to distil the essence of excellence into three (or five or seven) simple rules.
The Three Rules is a self-conscious contribution to this type of writing; it even includes a bibliography of "success studies". Michael Raynor and Mumtaz Ahmed work for a consultancy. Deloitte, that is determined to turn itself into more of a thought-leader and less a corporate repairman. They employ all the tricks of the success books. They insist that their conclusions are "measurable and actionable"—guides to behavior rather than analysis for its own sake. Success authors usually serve up vivid stories about how exceptional businesspeople stamped their personalities on a company or rescued it from a life-threatening crisis. Messrs Raynor and Ahmed are happier chewing the numbers: they provide detailed appendices on "calculating the elements of advantage" and "detailed analysis".
The authors spent five years studying the behavior of their 344 " exceptional companies", only to come up at first with nothing. Every hunch(直觉) led to a blind alley and every hypothesis to a dead end. It was only when they shifted their attention from how companies behave to how they think that they began to make sense of their voluminous material.
Management is all about making difficult tradeoffs in conditions that are always uncertain and often fast-changing. But exceptional companies approach these tradeoffs with two simple rules in mind, sometimes consciously, sometimes unconsciously. First: better before cheaper. Companies are more likely to succeed in the long run if they compete on quality or performance than on price. Second: revenue before cost. Companies have more to gain in the long run from driving up revenue than by driving down costs. Most success studies suffer from two faults. There is "the (光环) effect", whereby good performance leads commentators to attribute all manner of virtues to anything and everything the company does. These virtues then suddenly become vices when the company fails. Messrs Raynor and Ahmed work hard to avoid these mistakes by studying large bodies of data over several decades. But they end up embracing a different error: stating the obvious. Most businesspeople will not be surprised to learn that it is better to find a profitable niche(缝隙市场) and focus on boosting your revenues than to compete on price and cut your way to success. The difficult question is how to find that profitable niche and protect it. There, The Three Rules is less useful. [br] What does the passage say contributes to the success of exceptional companies?
选项
A、Focus on quality and revenue.
B、Management and sales promotion.
C、Lower production costs and competitive prices.
D、Emphasis on after-sale service and maintenance.
答案
A
解析
推断题。由题干中的 exceptional companies 定位到文章倒数第二段的第二至最后一句。该句提到特殊公司运用两个简单的规则进行权衡。接着分别说明这两个规则是:质量优于价格和收入优于成本。由此可知这些公司注重的是质量和收入,所以正确答案是A)。
转载请注明原文地址:https://tihaiku.com/zcyy/2930352.html
相关试题推荐
[originaltext]Currentstudiesshowthatwhatgoesonlabelsisanimportant
[originaltext]Currentstudiesshowthatwhatgoesonlabelsisanimportant
[originaltext]Startingabusinessisnevereasy.ButanorganizationlikeT
[originaltext]Startingabusinessisnevereasy.ButanorganizationlikeT
[originaltext]If(13)NewZealandbusinessmanGarethMorganhashisdruthers,
[originaltext]Sixyearsago,therewasnothingTiffanyGeorgialovedmoret
[originaltext]Sixyearsago,therewasnothingTiffanyGeorgialovedmoret
Dr.AlanHirschdesignssmellsforbusinesses.Hesaysthatitdoesn’ttake
Dr.AlanHirschdesignssmellsforbusinesses.Hesaysthatitdoesn’ttake
Dr.AlanHirschdesignssmellsforbusinesses.Hesaysthatitdoesn’ttake
随机试题
Interviewer:HowlongdidyouliveintheStates?Interviewee:Iwastherefortwo
Agroupofchildrenofvariousageswasreadstoriesinwhichpeoplecausedharm
Filmhaspropertiesthatsetitapartfr
下列不属于工资费用的原始记录的是()。A.考勤记录 B.工时记录 C.产量记
下列不属于商用房贷款签约与发放环节的主要风险点的是()。A.合同凭证预签无效
以公司的股票是否上市流通为标准,可以将公司分为()。A.有限责任公司和股份有限
A. B. C. D.
一住店客人未付房钱即想离开旅馆去车站。旅馆服务员揪住他不让走,并打报警电话。客人
患者女,21岁,在拔牙前采用2%普鲁卡因进行局麻,注射局麻药物后,患者出现心悸、
对心理的实质正确全面的理解是A.是人脑对客观现实的主观能动的反映 B.心理是客
最新回复
(
0
)