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  3. What Do Women Game Designers Want? Denise Fulton spent m

What Do Women Game Designers Want? Denise Fulton spent m

游客2023-12-11  18
问题                     What Do Women Game Designers Want?
    Denise Fulton spent much of her childhood playing computer games. And the fascination continued into her adult years. So it is not surprising that today Ms. Fulton,34, is an executive producer in a video game company in Austin, Tex, where she is overseeing the next installment in the popular Deus Ex series. The surprising part is how rare Ms. Fulton is. Behind the computer screen, as in front of it, video games are a man’s world.
    Informal estimates put the percentage of women in the industry at around 10 percent, and even then, most tend to be in jobs in customer service, marketing and quality assurance. Relatively few women work as game designers and producers, and even fewer are programmers. "It’s not so much that women look at the industry and discard the idea," said Sheri Graner Ray, a senior game designer at Sony Online Entertainment. "It’s that the game industry just never even comes up on their radar."
    The reason has to do with a truism about the computer game industry. Those who work in the industry tend to enter their jobs as enthusiastic gamers. And playing video games, especially those loaded with graphic violence, has been a male pursuit. According to the NPD Group, a market research firm based in New York, some 81 percent of video-game players are male. "It’s a chicken-or-egg thing," said Ms. Fulton, who sees a lot of resumes in her job, almost all from men. "If more women were playing games, they might get interested in games as a medium and might choose to pursue that as a career. But it’s still labeled as boy thing."
    Now, though, manufacturers are starting to think about making games that are more appealing to women, like the Sims, a role-playing game that is viewed as one of the most popular games among women. "Women do not play games because the games that are out there are designed for men," said Elizabeth Sweedyk, an assistant professor of computer science at Harvey Mudd College in Claremont, California.
    Manufacturers understand there is a huge untapped portion of the market " They’ve realized they have to appeal to women," said David Riley, senior manager at NPD. And as more games are marketed to, and played by, girls and women, more women eventually may end up choosing a career in the industry.
    For Ms. Fulton, one of the things that appealed to her about designing the new Deus Ex game is that players are given the option of a less violent version. As a producer, she said, she is drawn to work on games that draw a wider audience. "I definitely want to continue to work on titles that are more than the standard, violence-based, shoot-and-kill play style," she said.
    But the reality of her job at Ion Storm, she added, demands that she maximize the potential success of the (game) titles she works on. "I can encourage the development of features that might have a broader appeal, but ultimately need to fulfill the expectations of publisher and market," she said. [br] Ms. Fulton is likely to disagree with that______.
选项 A、nonviolent video games will attract a wider range of customers
B、women are less interested in playing games and choosing it as a career
C、women are more intelligent than men in game designing
D、the success of video games depends on customers and publishers
答案 C
解析 本题考查文中人物观点。第六段明确指出：吸引富尔顿女士的是可以给游戏玩家提供一个选择不那么暴力的版本的机会。作为制作者的她认为这样的游戏可以吸引更广泛的用户群。[A]项是该句的改写。第三段提到富尔顿的一番话，她将游戏领域中女性工作者很少的现象与女性对游戏的兴趣之间的关系看作是“鸡生蛋蛋生鸡的事情”。她指出游戏领域中的工作求职者多数都是男性。该段末句中，她做出假设，“如果有更多的女性玩游戏，她们可能会将其视为媒介而产生兴趣，也可能选择它作为事业来追求。但现在它仍然被标榜为男孩子的专利”。可见[B]项是她的观点。[C]项内容无法从文中推出。第六段提到，富尔顿女士认为新的游戏可以吸引更广泛的用户；全文最后一句则提到，她认为她的设计最终需要满足发行商和市场的期待。可见[D]项是她的观点。
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