首页
登录
职称英语
While many companies are spending more money on sales promotion than on med
While many companies are spending more money on sales promotion than on med
游客
2023-12-10
25
管理
问题
While many companies are spending more money on sales
promotion than on media advertising, it is difficult to say just what
percentage of a firm’ s overall promotional budget should be
allocated to advertise versus consumer- and trade-oriented【M1】______
promotions. This relocation depends on a number of factors,【M2】______
including the specific promotional objectives of the campaign, the
market and competitive situation, and the brand’s stage in its life
cycle.
Consider, for example, what allocation of the promotional【M3】______
budget may vary according to a brand’s stage in the product life
cycle. In the introductory stage, a large amount of the budget may
be allocated to sales promotion techniques such as sampling and
couponing to induce trial. In the growth stage, moreover,【M4】______
promotional dollars may be used primarily for advertising to stress
brand differences and keep the brand name in competitors’ minds.【M5】______
When a brand moves to the maturity stage, advertising is primarily
a reminder to keep consumers aware the brand. Consumer-oriented【M6】______
sales promotions such as coupons, price-offs, premiums, and
bonus packs may be needed periodically to maintain consumer
loyalty, attract new users, and protect against competition.
Trade-oriented promotions needed to maintain shelf space and【M7】______
accommodate retailers’ demands for better margins as long as【M8】______
encourage them to promote the brand. A study on the synergistic
effects of advertising and promotion examined a brand in the
mature phase of its life cycle and has found that 80 percent of its【M9】______
sales at this stage was due to sales promotions. When a brand【M10】______
enters the decline stage of the product life cycle, most of the
promotional support will probably be removed and expenditures
on sales promotion are unlikely. [br] 【M10】
选项
答案
was一were
解析
语法错误。此处考查的是主谓一致。百分比作主语时,谓语动词的单复数形式要视百分比后面所接的名词而定,此处名词是sales(销售量).应该用复数,再结合上下文的时态,即此处应该改为were。
转载请注明原文地址:https://tihaiku.com/zcyy/3260450.html
相关试题推荐
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
TheGuildfordFour,freedlastweekafterspending15yearsinprisonforcri
TheGuildfordFour,freedlastweekafterspending15yearsinprisonforcri
TheGuildfordFour,freedlastweekafterspending15yearsinprisonforcri
Largecompaniesneedawaytoreachthesavingsofthepublicatlarge.Ther
Largecompaniesneedawaytoreachthesavingsofthepublicatlarge.Ther
Largecompaniesneedawaytoreachthesavingsofthepublicatlarge.Ther
随机试题
TheOlympicGamesoriginatedin776B.C.inOlympia,asmalltowninGreece
[originaltext]“Selfie”,takingapictureofyourselftopostonsocialmedia,b
B超诊断率最高的结石是()。A.胆囊结石 B.肝内胆管结石 C.胰腺结石
写实主义理论主张( )。A.电影应当关注表象世界 B.电影要保持现实的多义和
2011年为国际化学年.它的主题是“化学,我们的生活,我们的未来”,旨在纪念化学
阴囊中有物下坠,时大时小,上下可移,为小肠下坠所致,俗称是()A.水疝
皮肤紫癜、粘膜出血伴血小板减少,再加上下列哪一项方可诊断为ITPA.血小板聚集功
A.苯妥英钠B.美洛昔康C.阿托品D.普鲁卡因胺E.异烟肼该药物经发烟硝酸处理后
设有一均质土堤,其两侧地面高程基本相同。当其一侧水位接近堤顶,另一侧水位基本位于
某房地产项目设计招标,采用公开招标的形式。本工程招标文件规定:2010年10月2
最新回复
(
0
)