首页
登录
职称英语
Probably for as long as there have been sales forces, managers have sought
Probably for as long as there have been sales forces, managers have sought
游客
2023-12-10
23
管理
问题
Probably for as long as there have been sales forces,
managers have sought ways to determine whether they are
effective or not. In the past, salespeople were estimated on the【M1】______
basis of their sales—that is, did they reach their sales quotas? With【M2】______
the role of the sales force changed from being purely concerned
with selling to becoming more involved in marketing and took【M3】______
more responsible for maintaining customer relationships, managers
recognized the need for expanding evaluative criteria beyond just
the achievement of sales goals. The evaluation criteria of today are
vast different from those in the past. Sure, sales are still important,【M4】______
but now other measures are gaining in importance as well.
One of the more often discussed measures is ROI(return on
investment). More and more top executives are asking their sales
managers for accountant—as in "Are we getting the returns we【M5】______
seek from the sales force?" The idea is that by measuring the
impact of programs designing to aid the selling process as well as【M6】______
measuring sales closures, the marketing team can be more
effective and efficient. Fortunately, it isn’t always that easy. In a【M7】______
survey conducted in 2002 of companies with a marketing budget
of $1 million or more, 56 percent indicated they had no system for
measuring the ROI on their marketing investments. As noted by
David Reibstein of the University of Pennsylvania’ s Wharton
School of Business, "In marketing, benefits as advertising impact【M8】______
aren’t easily put into dollar returns. It takes a leap faith to come【M9】______
with a number." Marketers know that it is often difficult to
separate advertising, promotions, and other communications efforts in【M10】______
the selling effort. [br] 【M9】
选项
答案
∧faith一of
解析
词汇错误。a leap of faith意为“飞跃的信心”。此句的意思为:当然,某些利润,例如广告效应等也不能简单地转化为美元这样的经济回报,想要获得一笔巨大的收益需要在信心上来个飞跃。
转载请注明原文地址:https://tihaiku.com/zcyy/3260062.html
相关试题推荐
Itishardtoloveants.Spidersandscorpionsexcepted,theyareprobablyou
Itishardtoloveants.Spidersandscorpionsexcepted,theyareprobablyou
[originaltext]Thayer:Well,Ithinkthat..,probably,the..,uh...speaking
[originaltext]Thayer:Well,Ithinkthat..,probably,the..,uh...speaking
[originaltext]Thayer:Well,Ithinkthat..,probably,the..,uh...speaking
TheWarsofRoseswasendedby______whodestroyedtheforcesofthetwosidesof
Vibrationsinthegroundareapoorlyunderstoodbutprobablywidespreadmea
Vibrationsinthegroundareapoorlyunderstoodbutprobablywidespreadmea
Vibrationsinthegroundareapoorlyunderstoodbutprobablywidespreadmea
ThestatementswhichNATO-ledforcesmadeincludeallthefollowingEXCEPT[orig
随机试题
Itisconvenienttodistinguishbetweennonverbalandverbalcommunication,
Accordingtothenewsitem,whichofthefollowingisCORRECT?[br][originalte
信令路由设置时,当信令路由中存在多个替换路由时,按优先级的原则选择替换路由,优先
下列()基本上同减少周期时间无关。A.追加工作步骤 B.消除工作步骤 C
牙面清洁后到新的牙菌斑成熟,可被菌斑显示剂着色的时间大约是A.12小时 B.2
旅客与承运人之间最常见的合同形式是( )。A.双方签订书面协议 B.约定的形
加强党的作风建设,核心问题是(??)A.党要管党 B.保持党同人民群众的血肉联
喘证
适中的资产组合策略的特点是:A、风险较低,报酬较低 B、风险适中,报酬适中
已知一个投资项目要求的回报率和现金流状况是:初始投资10000元,第一年收回20
最新回复
(
0
)