首页
登录
职称英语
Cable TV has experienced tremendous growth as an advertising medium because
Cable TV has experienced tremendous growth as an advertising medium because
游客
2023-12-04
30
管理
问题
Cable TV has experienced tremendous growth as an
advertising medium because it has some important advantages. A
primary one is selectivity. Cable subscribers tend to be younger,
more fluent, and better educated than nonsubscribers and have【M1】______
greater purchasing power. Moreover, the specialized programming
on the various cable networks reaches very general target markets.【M2】______
Many advertisers have turned to cable because of the
opportunities it offers to narrowcasting, or reaching very【M3】______
specialized markets. For example, MTV is used by advertisers in
the United States and many other countries to reach teenagers and
young adults. CNBC is now the worldwide leader in business news
and reaches a highly educated and rich audience. ESPN has
become synonymous as sports and is very popular among【M4】______
advertisers who want to target men of all ages.
Advertisers are also interested in cable because of its low cost
and flexibility. Advertising rates on cable programs are much
lower than that for the shows on the major networks. Advertising【M5】______
time on network shows can cost two to three times as much on a
cost-per-thousand basis of in some time periods. 25 Spot【M6】______
advertising is also considerately cheaper on most cable stations,【M7】______
while local cable is most affordable television advertising vehicle【M8】______
available. This makes TV a much more unviable media option for【M9】______
smaller advertisers with limited budgets and those interested in
targeting their commercials to a well-refined target audience. Also,【M10】______
cable advertisers generally do not have to make the large up-front
commitments, which may be as much as a year in advance, the
networks require. [br] 【M10】
选项
答案
well-refined--well-defined
解析
词汇错误。此处考查的是形近词的比较。well-refined意思为“精炼良好的”,well-defined意思为“明确的”。此处含义为把他们的商业目标设定在“明确的观众群体”上,而不是“精炼良好的观众群体”,所以应该改为well-defined。这句话的意思是:对于那些预算有限的小广告商和希望将商业广告定位在明确的观众群体上的广告商来说,(有线)电视成为他们更可行的选择。
转载请注明原文地址:https://tihaiku.com/zcyy/3243289.html
相关试题推荐
PepperSchwartzputsherpersonalaffairsintoherbookbecausetheyare______.
PepperSchwartzputsherpersonalaffairsintoherbookbecausetheyare______.
PepperSchwartzputsherpersonalaffairsintoherbookbecausetheyare______.
Accordingtothenewsitem,BritainshouldnotsendtwoSomalisbackbecausethe
Withrapideconomicgrowthandurbanization,whichofthefollowingbecomeagro
Peoplearen’tsuggestedtogotoThailandrecentlybecauseofits______.[br][
Peoplearen’tsuggestedtogotoThailandrecentlybecauseofits______.[origin
Thegrowthassessmentwasdowngradedby______percentinthesecondquarterofth
Thegrowthassessmentwasdowngradedby______percentinthesecondquarterofth
Accordingtothenewsitem,arapecaseinOhioledtonationaloutragebecause_
随机试题
[originaltext]M:NowI’mgoingtostartoffbyaskingyouadifficultquestion.
What’saUniversityEducationWorth?I.Studentsgraduatingwithlargerandlarg
依据室内消火栓栓口处的水压限值应采用分区给水系统的条件是()。A.静水压力超
制备注射剂和滴眼剂的洁净室,为了保持空气的洁净,需要维持的特定条件是A.室内应维
下列辅料中,溶解度最小的是A.甘露醇 B.可溶性淀粉 C.乙基纤维素 D.
报警阀组验收检查的合格判定标准中,要求水力警铃3m远处警铃声声强符合设计文件要求
人在每一瞬间,将心理活动选择了某些对象而忽略了另一些对象。这一特点指的是注意的(
(2018年真题)具有推动血液运行,主宰精神活动等生理功能的是( )A.肝主藏
某企业出售原价为100万元,已计提折旧30万元的生产设备,收取价款50万元。发生
根据《水工混凝土施工规范》SL677-2014,水利水电工程施工中,跨度≤2m的
最新回复
(
0
)