首页
登录
职称英语
Cable TV has experienced tremendous growth as an advertising medium because
Cable TV has experienced tremendous growth as an advertising medium because
游客
2023-12-04
15
管理
问题
Cable TV has experienced tremendous growth as an
advertising medium because it has some important advantages. A
primary one is selectivity. Cable subscribers tend to be younger,
more fluent, and better educated than nonsubscribers and have【M1】______
greater purchasing power. Moreover, the specialized programming
on the various cable networks reaches very general target markets.【M2】______
Many advertisers have turned to cable because of the
opportunities it offers to narrowcasting, or reaching very【M3】______
specialized markets. For example, MTV is used by advertisers in
the United States and many other countries to reach teenagers and
young adults. CNBC is now the worldwide leader in business news
and reaches a highly educated and rich audience. ESPN has
become synonymous as sports and is very popular among【M4】______
advertisers who want to target men of all ages.
Advertisers are also interested in cable because of its low cost
and flexibility. Advertising rates on cable programs are much
lower than that for the shows on the major networks. Advertising【M5】______
time on network shows can cost two to three times as much on a
cost-per-thousand basis of in some time periods. 25 Spot【M6】______
advertising is also considerately cheaper on most cable stations,【M7】______
while local cable is most affordable television advertising vehicle【M8】______
available. This makes TV a much more unviable media option for【M9】______
smaller advertisers with limited budgets and those interested in
targeting their commercials to a well-refined target audience. Also,【M10】______
cable advertisers generally do not have to make the large up-front
commitments, which may be as much as a year in advance, the
networks require. [br] 【M4】
选项
答案
as一with
解析
词汇错误。此处考查的是形容词synonymous的用法。be synonymous with是固定搭配,意为“与……是同义词”。本句的意思是:“ESPN已经成为了体育的同义词,对于把所有年龄阶段的男人视作目标的广告商来说,ESPN特别受其欢迎。”
转载请注明原文地址:https://tihaiku.com/zcyy/3243283.html
相关试题推荐
NewZealandisthefirstcountryintheworldtogetthenewday,becauseA、itis
ForMrs.Saxby,theresumeisall-important,becauseit[br][originaltext]M:A
ForMrs.Saxby,theresumeisall-important,becauseit[br][originaltext]M:A
ForMrs.Saxby,theresumeisall-important,becauseit[originaltext]M:Asyou
_____areboundmorphemesbecausetheycannotbeusedasseparatewords.A、RootsB
TheCanadianpopulationischieflycharacterizedbyA、itssize.B、itsgrowth.C、i
Australiahasalwaysbeenacontinentwithfewpeoplemainlybecause______A、Aus
AvowelisdifferentfromaconsonantinEnglishbecauseof______.A、absenceofo
Britainwasthefirstcountrytoindustrializebecauseofthefollowingfactors
Americaneconomyisbetterdescribedas"mixed"economybecause______.A、American
随机试题
Whyinanageofadvancedtechnology,shouldsomanypeoplestillclingtoa
Thanksgivingisanautumnharvestfestivallikethosefoundinmanycultures
DemographicindicatorsshowthatAmericansinthepostwarperiodweremore
旅游团与地方导游之间开始合作共事的标志是商定日程。( )
负债按现在偿付该项债务所需支付的现金或者现金等价物的金额计量,其采用的会计计量属
项目清偿能力分析指标包括()。A.资产负债率 B.贷款偿还期 C.利息
利息保障倍数不能低于1()
假如一个教师非常关心如“学生喜欢我吗?”这样的问题,并把大量的时间用于与学生搞好
A.法律 B.行政法规 C.地方政府规章 D.部门规章全国人民代表大会常务
(2017年真题)关于输液(静脉注射用大容量注射液)的说法,错误的是( )A.
最新回复
(
0
)