首页
登录
职称英语
Cable TV has experienced tremendous growth as an advertising medium because
Cable TV has experienced tremendous growth as an advertising medium because
游客
2023-12-04
65
管理
问题
Cable TV has experienced tremendous growth as an
advertising medium because it has some important advantages. A
primary one is selectivity. Cable subscribers tend to be younger,
more fluent, and better educated than nonsubscribers and have【M1】______
greater purchasing power. Moreover, the specialized programming
on the various cable networks reaches very general target markets.【M2】______
Many advertisers have turned to cable because of the
opportunities it offers to narrowcasting, or reaching very【M3】______
specialized markets. For example, MTV is used by advertisers in
the United States and many other countries to reach teenagers and
young adults. CNBC is now the worldwide leader in business news
and reaches a highly educated and rich audience. ESPN has
become synonymous as sports and is very popular among【M4】______
advertisers who want to target men of all ages.
Advertisers are also interested in cable because of its low cost
and flexibility. Advertising rates on cable programs are much
lower than that for the shows on the major networks. Advertising【M5】______
time on network shows can cost two to three times as much on a
cost-per-thousand basis of in some time periods. 25 Spot【M6】______
advertising is also considerately cheaper on most cable stations,【M7】______
while local cable is most affordable television advertising vehicle【M8】______
available. This makes TV a much more unviable media option for【M9】______
smaller advertisers with limited budgets and those interested in
targeting their commercials to a well-refined target audience. Also,【M10】______
cable advertisers generally do not have to make the large up-front
commitments, which may be as much as a year in advance, the
networks require. [br] 【M4】
选项
答案
as一with
解析
词汇错误。此处考查的是形容词synonymous的用法。be synonymous with是固定搭配,意为“与……是同义词”。本句的意思是:“ESPN已经成为了体育的同义词,对于把所有年龄阶段的男人视作目标的广告商来说,ESPN特别受其欢迎。”
转载请注明原文地址:https://tihaiku.com/zcyy/3243283.html
相关试题推荐
NewZealandisthefirstcountryintheworldtogetthenewday,becauseA、itis
ForMrs.Saxby,theresumeisall-important,becauseit[br][originaltext]M:A
ForMrs.Saxby,theresumeisall-important,becauseit[br][originaltext]M:A
ForMrs.Saxby,theresumeisall-important,becauseit[originaltext]M:Asyou
_____areboundmorphemesbecausetheycannotbeusedasseparatewords.A、RootsB
TheCanadianpopulationischieflycharacterizedbyA、itssize.B、itsgrowth.C、i
Australiahasalwaysbeenacontinentwithfewpeoplemainlybecause______A、Aus
AvowelisdifferentfromaconsonantinEnglishbecauseof______.A、absenceofo
Britainwasthefirstcountrytoindustrializebecauseofthefollowingfactors
Americaneconomyisbetterdescribedas"mixed"economybecause______.A、American
随机试题
【B1】[br]【B19】A、standardB、resultC、figureD、successC因为前面说自己很胖,正尽力减肥,减肥的目的应是达到
A—FreeDeliverytoYourDoorB—TollGateC—NoEntry
Jimismybrother-in-law.Hewas【B1】______atoothachelastweek.Buthedi
Researchershaveestablishedthatwhenpeoplearementallyengaged,biochemi
关于造型原则的以下叙述正确的是()。A.平面结构优于空间结构 B.立体结构
以下关于螺杆式压缩机的优点说法错误的是()。A.可靠性高,螺杆式压缩机零部件
患儿,2岁,诊断为急性上呼吸道感染。体温38.2℃,存在的护理问题是食欲减退,护
关于血糖浓度调节说法不正确的是A.受神经、激素和器官调节B.升高血糖激素包括:肾
面谈法是工作分析的方法之一,面谈的核心内容有()。 A.工作性质 B.
大李假释回到社区后,多次求职失败,加上邻居都疏远他,情绪低落。社会工作者小陈一方
最新回复
(
0
)