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[originaltext]M: When the one man is Steve Jobs, it’s a question well worth ask
[originaltext]M: When the one man is Steve Jobs, it’s a question well worth ask
游客
2023-12-03
76
管理
问题
M: When the one man is Steve Jobs, it’s a question well worth asking. It’s been a little more than two years since the founder and creative force behind Apple died at age 56.(1)Since then, former Wall Street Journal technology reporter Yukari Kane interviewed more than 200 people inside and outside the company. The upshot is her book, "Haunted Empire: Apple After Steve Jobs. "Welcome to the program.
W: Thank you.
M: So,(2)you set out to write kind of a different book about how Apple was going to survive this, maybe thrive this, but really what you ended up with is a story about Apple having seen its best days already. Why?
W:(3)Well, what I ended up with was how Apple is handling the transition at a time when it’s trying to stay at the top of its game. And I just thought that it was a fascinating period to be watching them really closely, because, you know, I think of them as this empire. And it’s an age-old question, right? It’s been asked many times. What happens to an empire when your great leader dies? And that, to me, was a fascinating story.
M: And you’re saying that the empire is not doing so great?
W: I would say that the empire is struggling to find a new identity after the loss of somebody around which it revolved for a very long time.
M:(4)Tim Cook, the CEO, read your book. He put out this note on CNBC. He says—this is the first part of his response—"This nonsense belongs with some of the other books I have read about Apple. It fails to capture Apple, Steve, or anyone else in the company. " Were you surprised by that kind of a response?
W: You know, honestly, it reminded us of the good old days, because I would break stories in the past.(5)I write about the iPad before it came out. And Steve Jobs himself told me that much of my information was incorrect. I wrote about the low-end iPhone six months later, and Apple denied that as well. And both have proven true.
This is the end of Part One of the interview.
Questions 1 to 5 are based on what you have just heard.
1. What do we learn about Yukari Kane?
2. What is Yukari Kane’s book about?
3. How did Yukari Kane end up her book?
4. How does Tim Cook think about Yukari Kane’s book?
5. What did Steve Jobs say about what Yukari Kane wrote about the iPad?
选项
A、What happens to Apple Company.
B、What fascinating story Apple has told.
C、How Apple stays at the top of its game.
D、How Apple is handling the transition.
答案
D
解析
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