首页
登录
职称英语
Probably for as long as there have been sales forces, managers have sought
Probably for as long as there have been sales forces, managers have sought
游客
2023-11-30
36
管理
问题
Probably for as long as there have been sales forces,
managers have sought ways to determine whether they are
effective or not. In the past, salespeople were estimated on the【M1】______
basis of their sales—that is, did they reach their sales quotas? With【M2】______
the role of the sales force changed from being purely concerned
with selling to becoming more involved in marketing and took【M3】______
more responsible for maintaining customer relationships, managers
recognized the need for expanding evaluative criteria beyond just
the achievement of sales goals. The evaluation criteria of today are
vast different from those in the past. Sure, sales are still important,【M4】______
but now other measures are gaining in importance as well.
One of the more often discussed measures is ROI(return on
investment). More and more top executives are asking their sales
managers for accountant—as in "Are we getting the returns we【M5】______
seek from the sales force?" The idea is that by measuring the
impact of programs designing to aid the selling process as well as【M6】______
measuring sales closures, the marketing team can be more
effective and efficient. Fortunately, it isn’t always that easy. In a【M7】______
survey conducted in 2002 of companies with a marketing budget
of $1 million or more, 56 percent indicated they had no system for
measuring the ROI on their marketing investments. As noted by
David Reibstein of the University of Pennsylvania’ s Wharton
School of Business, "In marketing, benefits as advertising impact【M8】______
aren’t easily put into dollar returns. It takes a leap faith to come【M9】______
with a number." Marketers know that it is often difficult to
separate advertising, promotions, and other communications efforts in【M10】______
the selling effort. [br] 【M4】
选项
答案
vast—vastly
解析
语法错误。vastly是副词,修饰后面的形容词different,表示程度,意为“很,非常”。
转载请注明原文地址:https://tihaiku.com/zcyy/3232092.html
相关试题推荐
PassageFour[br]Whereisthispassageprobablytakenfrom?Anintroductionofa
TheInternet,wonderfulthoughitis,reinforcesoneoflife’sfundamentald
PassageThree[br]Whoseopinionwilltheauthormostprobablyagreewith?Scott
Probablyforaslongastherehavebeensalesforces,managershavesought
Probablyforaslongastherehavebeensalesforces,managershavesought
Probablyforaslongastherehavebeensalesforces,managershavesought
Probablyforaslongastherehavebeensalesforces,managershavesought
Probablyforaslongastherehavebeensalesforces,managershavesought
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
随机试题
IsearchedthelibrarytoseewhatIcouldlearnaboutthemassacre,butnothing
Alotofyoungpeoplefinditdifficulttogetajob,especiallyinthefirs
男性,40岁,前胸部被撞伤,X线检查可见左第9、10肋骨骨折,2天后突发休克,最
资产评估服务费协商时主要考虑的因素包括( )。A.评估业务的难易程度 B.资
A.2 B.4 C.8 D.36
13579 A.AB.BC.CD.D
技术能力中的生产设备、面积数量、状况等能力是指()。A:管理能力 B:技术能力
金融机构估计其风险承受能力,适宜采用()风险度量方法。A.敏感性分析 B
A.平肝明目 B.息风止痉 C.凉血止血 D.祛风止痛 E.疏肝透疹薄荷
慢性毒作用带(Zch)值越大的毒物引起A.慢性中毒的危险性越大 B.慢性中毒的
最新回复
(
0
)