首页
登录
职称英语
Probably for as long as there have been sales forces, managers have sought
Probably for as long as there have been sales forces, managers have sought
游客
2023-12-01
37
管理
问题
Probably for as long as there have been sales forces,
managers have sought ways to determine whether they are
effective or not. In the past, salespeople were estimated on the【M1】______
basis of their sales—that is, did they reach their sales quotas? With【M2】______
the role of the sales force changed from being purely concerned
with selling to becoming more involved in marketing and took【M3】______
more responsible for maintaining customer relationships, managers
recognized the need for expanding evaluative criteria beyond just
the achievement of sales goals. The evaluation criteria of today are
vast different from those in the past. Sure, sales are still important,【M4】______
but now other measures are gaining in importance as well.
One of the more often discussed measures is ROI(return on
investment). More and more top executives are asking their sales
managers for accountant—as in "Are we getting the returns we【M5】______
seek from the sales force?" The idea is that by measuring the
impact of programs designing to aid the selling process as well as【M6】______
measuring sales closures, the marketing team can be more
effective and efficient. Fortunately, it isn’t always that easy. In a【M7】______
survey conducted in 2002 of companies with a marketing budget
of $1 million or more, 56 percent indicated they had no system for
measuring the ROI on their marketing investments. As noted by
David Reibstein of the University of Pennsylvania’ s Wharton
School of Business, "In marketing, benefits as advertising impact【M8】______
aren’t easily put into dollar returns. It takes a leap faith to come【M9】______
with a number." Marketers know that it is often difficult to
separate advertising, promotions, and other communications efforts in【M10】______
the selling effort. [br] 【M6】
选项
答案
designing一designed
解析
语法错误。design的逻辑主语是program,两者构成动宾关系,此处design应该用过去分词形式表被动.意为“这些项目被设计用来帮助营销过程和测量营销结束。”
转载请注明原文地址:https://tihaiku.com/zcyy/3236323.html
相关试题推荐
Probablyforaslongastherehavebeensalesforces,managershavesought
Probablyforaslongastherehavebeensalesforces,managershavesought
Probablyforaslongastherehavebeensalesforces,managershavesought
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
随机试题
Theyearwhichprecededmyfather’sdeathmadegreatchangeinmylife.Ihad
InternationalSummerExchangeProgram1.AimsoftheprogramTocreatearew
【B1】[br]【B6】[audioFiles]audio_eusm_j01_343(20099)[/audioFiles]developed此处应该填入
A.whereB.exceptionsC.affairsD.meetE.cr
[originaltext]W:Whatagreatday,don’tyouthink?M:Iguessso.Ihadn’tnot
[originaltext]W:Whatarethesethingsinoursuitcase?Therearen’tanytoysa
Ⅲ度烧伤的特点为A.伤及表面,局部红肿,无水疱B.3~5天愈合,不留瘢痕C.水疱
男性,55岁。1年来发作性心前区疼痛,每于劳累或生气时发作,向咽部放射,持续数分
以下哪项与避免草酸钙结石再发无关A.养成多饮水的习惯 B.积极治疗尿路感染
在直接标价法下,如果一定单位的外币折算的本国货币增多,说明本币币值()。A.上
最新回复
(
0
)