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  3. A customized, constantly-updating newspaper used to be the stuff of science

A customized, constantly-updating newspaper used to be the stuff of science

游客2023-11-29  29
问题     A customized, constantly-updating newspaper used to be the stuff of
science fiction. Now, thanks to tablet devices, there are several.
Accordingly, the corporate giants aim to cash with on the desperation of 【S1】______
traditional news publishers. A study last month found that, less than two
years after the iPad went on sale, 11% of American adults now own a
tablet and more than half of this group read news on them each day. They 【S2】______
are more avidly news consumers than those without tablets, and for long 【S3】______
articles they prefer their tablets both to ordinary computers and to print.
    For news outlets facing dwindling print circulations and meagre
online advertising rates, this is glimmer of hope. Yet turning this 【S4】______
readership into avenue is tricky. Not all publishers can afford to build 【S5】______
their own tablet apps. For those that can, readers are somewhat readier
to pay for subscription than on the web; advertising rates are six to ten 【S6】______
times higher than online. But it is not yet clear how many readers will
make the switch. And for publishers without an app, tablet users are just
like other web users: worth very little money.
    Flipboard and its rivals let users create a personalized digital
magazine from a mix of sources, which can include magazines,
newspapers, blogs and articles posting by their contacts on Facebook or 【S7】______
Twitter. On the web, similar "aggregator" sites have a bad name as
freeloaders where create no content of their own. And the app versions 【S8】______
have been of dubious benefit thus far to publishers, which must provide
their stories free in turn for the vague hope of getting more readers. But 【S9】______
compared with a website cluttered in with links and ads of low tastes, 【S10】______
the apps are clean, stylish and nice to use. And some have started
carrying glossy high-end ads and sharing the revenue with publishers. [br] 【S5】
选项
答案 avenue—revenue
解析 词义混淆。该句意为“但是要将读者转化为收入来源是很棘手的。”avenue意为“大街”，而revenue意为“收入”。根据句意，后者更为合适，故将avenue改为revenue。
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