首页
登录
职称英语
Cable TV has experienced tremendous growth as an advertising medium because
Cable TV has experienced tremendous growth as an advertising medium because
游客
2023-11-26
20
管理
问题
Cable TV has experienced tremendous growth as an
advertising medium because it has some important advantages. A
primary one is selectivity. Cable subscribers tend to be younger,
more fluent, and better educated than nonsubscribers and have【M1】______
greater purchasing power. Moreover, the specialized programming
on the various cable networks reaches very general target markets.【M2】______
Many advertisers have turned to cable because of the
opportunities it offers to narrowcasting, or reaching very【M3】______
specialized markets. For example, MTV is used by advertisers in
the United States and many other countries to reach teenagers and
young adults. CNBC is now the worldwide leader in business news
and reaches a highly educated and rich audience. ESPN has
become synonymous as sports and is very popular among【M4】______
advertisers who want to target men of all ages.
Advertisers are also interested in cable because of its low cost
and flexibility. Advertising rates on cable programs are much
lower than that for the shows on the major networks. Advertising【M5】______
time on network shows can cost two to three times as much on a
cost-per-thousand basis of in some time periods. 25 Spot【M6】______
advertising is also considerately cheaper on most cable stations,【M7】______
while local cable is most affordable television advertising vehicle【M8】______
available. This makes TV a much more unviable media option for【M9】______
smaller advertisers with limited budgets and those interested in
targeting their commercials to a well-refined target audience. Also,【M10】______
cable advertisers generally do not have to make the large up-front
commitments, which may be as much as a year in advance, the
networks require. [br] 【M2】
选项
答案
general—specific
解析
语篇错误。general意思为“总体的,大概的”,specific意思为“具体的,明确的”。此处专门的节目应该是有其“具体明确的”目标市场。而不是“大概的”目标市场,应该要改为specific,与之前的specialized对应。
转载请注明原文地址:https://tihaiku.com/zcyy/3222171.html
相关试题推荐
DevelopinganAdvertisingCampaignGenerallyspeaking,f
DevelopinganAdvertisingCampaignGenerallyspeaking,f
DevelopinganAdvertisingCampaignGenerallyspeaking,f
DevelopinganAdvertisingCampaignGenerallyspeaking,f
DevelopinganAdvertisingCampaignGenerallyspeaking,f
DevelopinganAdvertisingCampaignGenerallyspeaking,f
DevelopinganAdvertisingCampaignGenerallyspeaking,f
DevelopinganAdvertisingCampaignGenerallyspeaking,f
DevelopinganAdvertisingCampaignGenerallyspeaking,f
DevelopinganAdvertisingCampaignGenerallyspeaking,f
随机试题
建设工程质量事故的分类方法有许多,可以按()来划分等。A.造成损失严重程度B
速度单位“米每秒”用计量单位符号表示,下列中错误的是()。A、米.秒-1 B
儿童艾滋病常见的机会感染病原是A.志贺菌 B.结核菌 C.金黄色葡萄球菌
A.母婴 B.消化道 C.性接触 D.飞沫 E.血液传染性非典型肺炎主要
根据《药品注册管理办法》A.Ⅱ期临床试验B.Ⅲ期临床试验C.生物等效性试验D.I
A.定量限 B.精密度 C.检测限 D.准确度 E.专属性SD或RSD表
A. B. C. D.
某企业为增值税一般纳税人,从外地购入原材料6000吨,收到增值税专用发票上注明
为了提高设备的本质安全度,在工业锅炉设计上,工程设计人员采用了两个安全阀的设计方
某段DNA的模板链的碱基顺序为5′-ACTAGCTG-3′,转录的RNA的相应碱
最新回复
(
0
)