首页
登录
职称英语
The rise of multinational corporations, global marketing, new communication
The rise of multinational corporations, global marketing, new communication
游客
2023-11-21
6
管理
问题
The rise of multinational corporations, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate planning activities, compared to about one-third of the U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts in knowing a second language. Less than 5 percent of Burson-Marshall’s American employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the
Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign. [br] London could soon replace New York as the center of PR because ______.
选项
A、British companies are more ambitious than the U. S.
B、British companies place more importance on PR than the U.S. companies
C、British companies are heavily involved in planning activities
D、four of the world’s top public relations agencies are British-owned
答案
B
解析
“不久伦敦就会代替纽约成为公共关系业的中心”是文章第二段最后得出的结论,其依据在第二段"The British in particular are becoming more sophisticated and creative.A recent survey found that more than half of all British companies include PR as part of their corporate planning activities,compared to abo
转载请注明原文地址:https://tihaiku.com/zcyy/3206697.html
相关试题推荐
Thebiggestdangerfacingtheglobalairlineindustryisnottheeffectsof
Thebiggestdangerfacingtheglobalairlineindustryisnottheeffectsof
Theriseofmultinationalcorporations,globalmarketing,newcommunication
Theriseofmultinationalcorporations,globalmarketing,newcommunication
InfrontSportsis______.[br][originaltext]Amarketingcompanyledbyfo
Oneofthemysteriesofnatureisanimalcommunication.Creaturesofthese
Oneofthemysteriesofnatureisanimalcommunication.Creaturesofthese
Thenewcolleague______tohaveworkedinseveralbigcorporationsbeforehejo
CommunicationcomesfromtheLatincommunis,common.Whenwecommunicatewe
CommunicationcomesfromtheLatincommunis,common.Whenwecommunicatewe
随机试题
致密斑感受器直接感受下列哪项变化A.肾小球滤过率 B.流经致密斑的钠量 C.
焦化生产的火灾危险性应根据生产中使用或产生的物质性质及其数量等因素,分为甲、乙、
流行性乙型脑炎A.飞沫传播 B.注射传播 C.虫媒传播 D.食物传播 E
从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性: A.如
下列关于重大错报风险的表述中,正确的有:A、审计人员未能发现重大错报的可能性
患者女,35岁。突然出现大便为暗红色,遵医嘱做粪便隐血检查。其检查前3天可以进食
老年期记忆力下降是因为()。多选A.记忆加工过程的速度变慢 B.工作记忆
下列工程质量控制主体中,属于自控主体的有( )。A.政府质量监督部门 B.设计
补充累积损失阶段所需时间为A.24小时内 B.4~8小时 C.2~4小时
下列不能计入存货采购成本的是()。A、装卸费 B、仓储费 C、运输费 D、
最新回复
(
0
)