首页
登录
职称英语
The competition among producers of personal computers is essentially a race
The competition among producers of personal computers is essentially a race
游客
2023-11-18
54
管理
问题
The competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgment as to their competitor’s role when making marketing strategy decisions. If major competitors are changing their products, then a marketer may .want to follow suit to remain competitive. Apple Computer, Inc, has introduced two new, faster personal computers, the Mackintosh II and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apple’s major competitors.
Apple’s new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM-compatible programs. This compatibility feature illustrates computer manufacture’s new attitude of giving customers the features they want. Making Apple computers capable of running IBM software is Apple’s effort at making Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories to make their machines specialize in specific uses, such as engineering and writing.
The new computers represent a big improvement over past models but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high-price end of the personal computer market to finance research for even faster, more sophisticated computers.
Even though Apple and IBM are major competitors, both companies realize that their competitor’s computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics, whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies’ products, which no doubt will require that both Apple and IBM change marketing strategies. [br] Apple sells its new computer models at a high price because
选项
A、they have new features and functions.
B、they are more sophisticated than other models.
C、they have new accessories attached.
D、it wants to accumulate funds for future research.
答案
D
解析
推断题。第三段最后一句中的目的状语从句“to finance(提供经济支持)research for even faster, more sophisticated computers"与D 项中accumulate funds for(积累资金)内容相符。
转载请注明原文地址:https://tihaiku.com/zcyy/3197533.html
相关试题推荐
Thecompetitionamongproducersofpersonalcomputersisessentiallyarace
Thecompetitionamongproducersofpersonalcomputersisessentiallyarace
Thestrikecanbetracedtothepersonal______oftheforemanagainstthefacto
Personalspace,anupdatedformofEdwardT.Hall’s1966proxemics,isthe
Personalspace,anupdatedformofEdwardT.Hall’s1966proxemics,isthe
Personalspace,anupdatedformofEdwardT.Hall’s1966proxemics,isthe
Personalspace,anupdatedformofEdwardT.Hall’s1966proxemics,isthe
Cancomputersreason?Reasoningrequirestheindividualtotakeagivenset
Cancomputersreason?Reasoningrequirestheindividualtotakeagivenset
Cancomputersreason?Reasoningrequirestheindividualtotakeagivenset
随机试题
[originaltext]M:(5)It’ssocoldnow,butthismorningitwassohotandsunny.
Youshouldspendabout20minutesonQuestions1-13whicharebasedonReadingP
采用清单计价招标工程,措施项目清单是闭口的,投标人不能调整。()
患儿男,7岁,发热1天,伴面颈部淡红色斑丘疹,并迅速延及躯干和四肢。查体发现耳后
转移性右下腹痛6小时,持续性、进行性加剧,右下腹局限性压痛、拒按,伴纳差,发热(
男性,35岁,自行车撞伤右膝外侧,拍片证实为腓骨小头骨折,检查发现踝关节不能主动
如果你新加盟一家公司,发现员工们经常加班而公司不付加班费,你也不喜欢这样的工作方
关于作业成本法的说法,错误的是()。A.作业是企业为了生产产品或提供服务而发生的
下列选项中,不属于建设工程质量特性的是()。A.适用性 B.节能性 C.
关于转包、分包的有关规定,说法错误的是( )。A.禁止承包单位将其承包的全部建
最新回复
(
0
)