首页
登录
职称英语
The competition among producers of personal computers is essentially a race
The competition among producers of personal computers is essentially a race
游客
2023-11-19
9
管理
问题
The competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgment as to their competitor’s role when making marketing strategy decisions. If major competitor’s are changing their products, then a marketer may want to follow suit to remain competitive. Apple Computer, Inc, has introduced two new, faster personal computers, the Mackintosh Ⅱ and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apple’s major competitors.
Apple’s new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM-compatible programs. This compatibility feature illustrates computer manufacture’s new attitude of giving customers the features they want. Making Apple computers capable of running IBM software is Apple’s effort at making Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories to make their machines specialize in specific uses, such as engineering and writing.
The new computers represent a big improvement over past models but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high price end of the personal computer market to finance research for even faster, more sophisticated computers;
Even though Apple and IBM are major competitors, both companies realize that their competitor’s computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics, whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies’ products, which no doubt will require that both Apple and IBM change marketing strategies. [br] Apple sells its new computer models at a high price because ______.
选项
A、they have new features and functions
B、they are more sophisticated than other models
C、they have new accessories attached
D、it wants to accumulate funds for future research
答案
D
解析
要点归纳题。第三段最后一句中的目的状语从句"to finance(提供经济支持)research for even faster, more sophisticated computers"与D项中accumulate funds for(积累资金)内容相符。
转载请注明原文地址:https://tihaiku.com/zcyy/3201046.html
相关试题推荐
Whatistheconversationfocusedon?[originaltext]W:Ipersonally,um,doyoga
Thecompanypurchasedseveralcomputersprogrammedto______thespecifictasks
1MOSCOW,Russia(Reuters)-ThepersonalfortunesofRussia’s100richestbusines
1MOSCOW,Russia(Reuters)-ThepersonalfortunesofRussia’s100richestbusines
Thecompetitionamongproducersofpersonalcomputersisessentiallyarace
Thecompetitionamongproducersofpersonalcomputersisessentiallyarace
Thestrikecanbetracedtothepersonal______oftheforemanagainstthefacto
Personalspace,anupdatedformofEdwardT.Hall’s1966proxemics,isthe
Personalspace,anupdatedformofEdwardT.Hall’s1966proxemics,isthe
Cancomputersreason?Reasoningrequirestheindividualtotakeagivenset
随机试题
Justfiveone-hundredthsofaninchthick,lightgoldenincolorandwitha
ThesinglemostshatteringstatisticaboutlifeinAmericainthelate1990s
Municipalsewageisofrelative]yrecentoriginasapollutant.Itwasfirs
SUPACARSPLCNotesonNewRegentModel
Brysondecidedtogetsomeworkexperiencefirst_____gostraightontounivers
CR的图像处理功能,不包括A.窗位处理 B.能量减影处理 C.磁信号处理
在对一家零售组织的审计中,一位内部审计师发现一次舞弊行为。仓库主管和采购经理将价
下列关于固定资产的说法中,正确的有( )。A.企业持有固定资产的目的是生产产品.
下列不属于证券公司从事证券资产管理业务不得有的行为的是()。A:向客户做出保
功能补脾止泻,益肾固精,养心安神的药物是A.芡实 B.桑螵蛸 C.莲子
最新回复
(
0
)