A new mobile phone launched by German technology conglomerate Siemens is______.

German technology conglomerate Siemens said on Tuesday it was launching a new mobile phone handset with a video camera and a full set of handheld computer applications. It also showed a new mass market phone called A55 that will be introduced in addition to a range of fashion phones it unveiled last week, to help kickstart the slow-growing handset market. "Why do you have several shoes or handbags? We want to drive multiple phone ownership and create additional demand. Our aim is to make people view mobile phones as they view sunglasses, bags or watches," Rudi Lamprecht, who runs Siemens’s mobile handset unit, told a news conference here at 3GSM, a mobile trade show.