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American kids are becoming overweight in record numbers. (14) Besides easy access to junk food and not enough emphasis on exercise in school and at home, a report issued by the Kaiser Family Foundation suggests another major cause, the more time a kid spends watching TV, the more likely he or she is to be overweight. Although not all kids who watch a lot of TV are fat or will become fat, many reports strongly suggest that TV and fatness usually go hand in hand. It is not because TV watching takes the place of playing outside or other kinds of exercise. But TV exposes kids to an attack of ads for junk food. The more ads kids have seen, the more desirable it begins to seem. (15) A typical kid sees around forty thousand TV commercials per year. (16) Studies find that the majority of ads targeting at kids are for candy, soda, and fast food. Plus, many ads use popular cartoon characters and sports stars to peddle their goods, from Spider man cereal to Bart Simpson candy bars. (17)So what can be done? Aside from encouraging parents to curb their kids’ television habits, urging media companies to reduce junk food ads targeting at children and providing information about healthy food into TV programs.