首页
登录
职称英语
One of the more discernible trends in the financial-service industry in re
One of the more discernible trends in the financial-service industry in re
游客
2023-11-11
38
管理
问题
One of the more discernible trends in the financial-service industry in re cent times has been the adoption of programs designed to encourage more personalized relationships between an institution’s employees and its clients, particularly those clients who are major depositors. The expression most commonly used to describe this type of program is "relationship banking". A good definition is provided in the 1985 book "Marketing Financial Services":
In relationship banking the emphasis is on establishing a long-term multiple-service relationship; on satisfying the totality of the client’s financial service needs; and on minimizing the need or desire of clients to splinter their financial business among various institutions.
Implicit within any definition of relationship banking is recognition that the financial-service requirements of one individual or relatively homogeneous group. A successful relationship banking program is, therefore, dependent in a large part on the development of a series of "financial-serviced packages": each designed to meet the needs of identifiable homogeneous groups.
Another dimension of relationship banking is the development of highly personalized relationships between employee and client. In most financial institutions today the client is serviced by any employee who happens to be free at the time, regardless of the nature of the transaction. Personalized relation ships are therefore difficult to establish. In a full relationship banking pro gram, however, the client knows there is one individual within the institution who has intimate knowledge of the client’s requirements and preferences regarding complex transactions. Over time, the client develops a high level of confidence in this employee. In short, a personalized relationship evolves between client and employee. [br] According to the passage, what is a necessary first step in instituting relationship banking?
选项
A、Redesigning bank building.
B、Hiring congenial staff who make clients welcome.
C、Recognizing the particular financial needs of groups and individuals.
D、Teaching bank employees to be more confident.
答案
C
解析
此题为推论题。答案应从定义(第二段)或定义的扩展段(第三段)中来找。根据题意,关系银行旨在与客户建立长期的全方位的服务关系,重视满足客户的全部需求,由此可以推断出该结论。或从第三段的最后一句,关系银行业务能否成功极大限度地取决于是否能满足各个群体的服务需求。据此,C项“实施关系银行业务的第一步应是确定群体间和个体间的具体需求”符合题意。
转载请注明原文地址:https://tihaiku.com/zcyy/3178039.html
相关试题推荐
Oneofthemorediscernibletrendsinthefinancial-serviceindustryinre
Industryshouldgetridofhalfitsbosses,saysbehavioralpsychologistAlf
Industryshouldgetridofhalfitsbosses,saysbehavioralpsychologistAlf
Industryshouldgetridofhalfitsbosses,saysbehavioralpsychologistAlf
______maynotberesponsiblefortheruinofthewineindustryinBritain.[br]
______maynotberesponsiblefortheruinofthewineindustryinBritain.[br]
______maynotberesponsiblefortheruinofthewineindustryinBritain.[orig
Computersarealreadywidelyusedinindustryandinuniversitiesandthetimem
Whatpeculiarproblemisthetelecommunicationsindustrycurrentlyfacing?[orig
InAmericaalone,tippingisnowa$16billion-a-yearindustry.Arecentpol
随机试题
[originaltext]M:Sure.Peopleoftenhavedifferentwaysoflearningandapproac
【B1】[br]【B10】[originaltext]Whydosomanypeoplelivetoahealthyold
InAmericatherearenonoblesormenofletters,andthecommonfolkmistru
"Competenceandperformance"conceptwasmainlydevelopedby______.A、DeSaussure
A.1.04 B.1.62 C.2.23 D.3.45
离心分离法测定沥青混合料的沥青含量时、应考虑泄漏入抽提液中矿粉的含量;如果忽略该
诚实或虚伪、勇敢或怯懦、谦虚或骄傲、勤劳或懒惰等描述的是个体的()。A.性格
霍乱的主要传播途径A.苍蝇、蟑螂等媒介 B.食物 C.饮水 D.间接接触
骨髓涂片中对诊断霍奇金病最有价值的特点是A:嗜酸性粒细胞增多B:淋巴细胞增多
(2019年真题)根据《农用地土壤环境管理办法(试行)》农用地土壤污染预防的有关
最新回复
(
0
)